Insight

A growing need for information

Dubai Health Authority (DHA) launched the Citizen Mobile App program to deliver smart, world-class healthcare experiences that meet and anticipate the needs of Dubai citizens. As one of the first steps, DHA is improving the health and happiness of parents and their community, from pre-conception to early childhood.

There’s a baby born in Dubai every 3.5 hours. The city’s population is expected to grow 50% by 2020. The growing numbers of pregnant women don’t always have access to regionally relevant, credible information about what to expect, leading to many unnecessary visits to the doctor.

Idea

Healthier pregnancies and happier parents

Using IBM Design Thinking, IBM iX® designed the Tifli mobile app to target the parenting community — pregnant women, husbands, mothers, fathers and family members. The app provides relevant tools and personalized content to help users make more informed choices for themselves and their family for healthier and happier wellbeing.

Health and fitness tools, some powered by wearable and IoT technology, allow users to track their own wellness and that of their newborn, baby and child. Multi-user engagement provides fathers and loved ones the ability to monitor, support and participate in the journey.

Impact

A step toward DHA’s digital transformation

Tifli and future apps commissioned by DHA represent the first steps towards an integrated healthcare platform for Dubai, supporting DHA’s complex digital transformation journey. DHA is on its way to achieving its ultimate mission — to provide an accessible, effective and integrated healthcare system that protects public health and improves citizens’ quality of life. The Citizen Mobile App program has resulted in a 35% increase in downloads year-to-year. In 2015 the program won the Hamdan Bin Mohammed Award for Smart Government Mobile App; in 2016 it took top honors in the GOV Award for Innovation in Government Services.

Client stories

Royal Bank of Scotland

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Volkswagen

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Christoph Hohmann
Head of Customer Engagement & Communication, VW

Frito-Lay North America

See how this snack-industry leader focuses on customer experiences and uses continuous innovation to drive impactful digital transformation.

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