A worldwide digital CRM and marketing platform of valuable, sales-ready contacts
Since the initial launch, Centrica Business Solutions boasts not just seven but nine websites: US, UK, Belgium, Germany, Italy, Hungary, Ireland, The Netherlands and Mexico. What’s more, with the platform’s built-in scalability, the company can grow and expand its web presence into new countries with minimal effort.
The platform’s CRM affords global sales teams worldwide visibility into operations and enables them to report on the pipeline across the company’s entire product set. Centrica Business Solutions has experienced a 2.5 times faster conversion rate than the industry benchmark; more than 1,000 website visitors daily and 71 percent returning customers; 18,000 content downloads in the first eight months; and 2,000 leads captured.
The new platform also provides email templates and segmentation rules that help marketing teams in the UK, North America and Europe develop customized and targeted campaigns to prospective, new and pre-existing customers.