• Faster time-to-market

  • Increased revenue

  • New countries enjoy sweet treats


Ever wanted to enjoy a bite of a European pastry, even if you live far away? This European bakery wanted to bring its treats to sweet-toothed consumers across the world.

"We are very excited to finally be able to introduce our delicacies to a significantly larger number of customers, thanks to IBM and SAP.”

—Spokesperson, Leading European baker


IBM Services helped this European bakery deploy the new SAP S/4HANA landscape, enabling them to successfully drive a comprehensive digital transformation of processes. The company is now eliminating errors, cutting costs and revealing unprecedented insight into production, customer preferences and profitability. Ultimately, these new capabilities help the bakery optimize its supply chain and boost sales, and bring mouth-watering pastries, cakes and biscuits to global food enthusiasts.


Step One
This European bakery began its supply-chain and sales transformation by working with SAP to deploy forward-looking, transformative ERP solutions. The company opted for a generous serving of SAP applications: SAP S/4HANA acts as the centerpiece, garnished with a side of SAP Fiori, SAP Analytics Cloud and SAP BW4/HANA.

Step Two
IBM Services provided expert assistance during the implementation of the new SAP landscape. The IBM team was instrumental in enabling the smooth, hassle-free and successful implementation of a first-of-a-kind SAP S/4HANA solution for the food industry — with impressive outcomes.

Step Three
Managers can handle end-to-end processes such as purchase order workflows on the go using the SAP Fiori app on their mobile devices. Furthermore, the company can analyze customer behavior and purchasing patterns in real time, by harnessing SAP BW4/HANA and SAP Analytics Cloud. The company is unveiling breakthrough insights into which products are most successful, along with when and where they sell most.


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