We believe that what you do matters more than what you say. IBM iX™ uses strategy, design and technology to create transformative experiences that impact your customers, your employees and your business.

The benefits

Improve customer loyalty, retention and employee engagement.

Align user-centric design to business strategy using IBM Design Thinking.

Leverage IBM and partner solutions for commerce, marketing, AI and mobile.


High-quality experiences are based on empathy, analytics and the right technology to engage customers and employees in meaningful ways. IBM iX helps you pioneer next-generation experiences that enable customer-driven growth.


Just like customers, no single project is alike, but here’s where our IBM iX strategists, designers and digital experts specialize:

  • Experience strategy and design
    • Customer journey staging
    • Experience strategy
    • Design (UX, UI, Prod/Srvc)
  • Customer and channel planning
  • Brand and content strategy
  • Digital commerce strategy and platform integration
  • Marketing platform integration
  • Mobile design and development

Learn about our experience design team

Case study

IBM iX developed multiple healthcare experiences for Dubai Health Authority

Using IBM Design Thinking, DHA and IBM iX enabled a full Digital Reinvention™ for patients and providers.

Educational resources


To understand and envision what’s next for the world’s business leaders, we continually study the intersection of strategy, creativity and technology.


The Experience Revolution reveals how organizations approach customer experience ownership, strategy, cross-functional collaboration and use of data.

Related solutions

Agile Transformation and Consulting

Achieve user-focused outcomes and business agility.

Design Thinking Consulting

Align teams and form intent to solve your users’ problems.

IBM Garage

Co-create to move faster, work smarter and drive innovation.

Talk to us about getting started

We have a vast portfolio of capabilities, services and products to help jumpstart your transformation journey. Click below for two places to start.