In every industry, leaders are being confronted with the decision of their lifetimes: how to respond to disruptive competitive threats and how to exploit the opportunities from applying exponential technologies to their business. Markets are being remade by platforms, creating disruptive opportunities to respond to changing customer expectations. Executives must make increasingly big and bold bets on how the future will unfold. The most successful companies unleash the power of market making platforms and establish a new strategy for creating value — fueled by data, taking advantage of exponential technologies at scale and leveraging the organization’s differentiating expertise and capabilities. 

The benefits

Focus on new revenue and market activation to address industry disruption.

Explore new ways to work using better insights and responsive operations.

Embrace constant business model innovation and create value ecosystems.

How we can help

We partner with you to co-create enterprise business strategies that harness the full power of exponential technologies. Our approach is agile, iterative and leverages the cutting-edge capabilities of IBM and our extensive ecosystem of partners. This allows you to test and refine critical assumptions and ensure that the strategy can be seamlessly scaled across the enterprise.

We begin by helping you assess and apply seven key elements that drive Digital Reinvention® including new business models. These elements of digital transformation rely on analytics and cognitive insights, building responsive operations and developing an innovative culture. By applying the IBM Garage™ methodology, we help you identify high value pilot opportunities and innovative experiences. This work can lead to projects ranging from digital strategy to proofs of concept to engagements focused on one of the seven drivers of digital transformation.

By embarking on a Digital Reinvention journey with IBM, you can:

  • Focus on new revenue streams and market activation.
  • Reimagine how you engage with your environment, customers, employees and partners.
  • Build new expertise through restless talent development and orchestrated ecosystems.

IBM Garage

Move from idea to outcome to scale. Innovate and transform with multidisciplinary experts.

Want to learn more about our digital reinvention team?

Case studies

On a mission to create a sustainable world without hunger

Learn how Yara fertilizer company is using a digital farming platform to feed a growing planet.

IBM helps bring new experiences to Mercedes-Benz Stadium

Touchdown Falcons! Find out how IBM Services reinvented the stadium fan experience with the Atlanta Falcons to go far beyond the game.

A patient experience design for the future

IBM and Dubai Health Authority enable Digital Reinvention for healthier citizens.

Educational resources

Point of view

Capturing rewards of platform business models


Is your Chief Digital Officer MIA?


Targeting the full value of digital disruption


Creating the agile enterprise

Related solutions

Experience Design Services

Exceptional experiences have a direct impact on business growth, customer loyalty, retention and revenue, as well as employee engagement.

IBM Garage

The IBM Garage engages teams to evolve your business to the next chapter.

Business Model Innovation

Develop a well-defined operating model strategy to enable new and breakthrough competitive capabilities and differentiated customer value propositions.

Cloud Services

Cloud is the engine for digital transformation and your key to ongoing business improvements and innovation.

Enterprise Agility

Organizations can become faster, more flexible and smarter by embracing enterprise agility.

AI and Machine Learning Consulting

Integrate your structured and unstructured data into a unified platform that can give you access to actionable insights.

Talk to us about getting started

We have a vast portfolio of capabilities, services and products to help jumpstart your transformation journey. Click below for two places to start.