IBM announces plans to acquire the Adobe Workfront consulting unit and assets from Rego Consulting Corporation to further its hybrid cloud and AI strategy.

A one-of-a-kind partnership for personalized experiences

IBM and Adobe have a strategic alliance spanning both technology and services, building on more than 20 years as an Adobe consulting partner via IBM iX®, the business design arm of IBM Services®.

In 2020, IBM, Red Hat and Adobe joined forces to further advance experience transformation across the customer journey within hybrid cloud environments, particularly in industries for which data security requirements and regulatory compliance have been a barrier.

 

Benefits

Customer experience

IBM iX offers integrated consulting services across Adobe’s Creative Cloud, Experience Cloud and Document Clouds, helping companies unlock and use their data to design, implement and scale personal customer experiences.

Security and compliance

Adobe Experience Manager on IBM Cloud for Financial Services™ will help financial service companies meet high-security requirements and regulatory compliance when delivering personalized customer experiences.

Hybrid cloud

Adobe Experience Manager containerized on Red Hat OpenShift will give clients the flexibility to host, access and leverage customer data in the environment of their choice, including on-premises and across multiple public clouds.

Putting innovation in the driver’s seat

With 90% of car purchases starting online, IBM partnered with Audi UK to anticipate the needs and preferences of the next generation of Audi drivers. Using Adobe Experience Manager and Adobe Analytics, Audi UK augmented their digital experience and deepened each driver’s connection and loyalty to the brand.

Awards

Adobe honored IBM with three 2021 Digital Experience Partner of the Year awards:

  • Delivery Quality Partner of the Year — International
  • Partner of the Year — UK&I
  • Emerging Partner of the Year — Americas

Co-create with IBM Garage

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.