Make sense of your data to drive customer loyalty. Work smarter to boost revenue with Watson Marketing.
IBM AI-powered solutions help you delight your customers and exceed their expectations. Watson Marketing connects your data across omnichannel campaigns, reveals trends, enables personalized customer journeys, and gives you actionable insights to find and fix customer experience struggles. With Watson Marketing you can drive customer loyalty and increase revenue.
Watch how Georgia Aquarium provides a personalized experience.
IBM is a leader in AI-powered marketing clouds.
IBM is a leader in cross-channel campaign management.
Engage your customers in new ways with AI.
Deliver customer loyalty at any interaction point.
Triple your campaign opt-in rates.¹
Use AI insights to grow your customer lifetime value.
Understand and optimize the journey with Customer Experience Analytics.
Design, automate and measure consistent campaigns across channels
Cognitive rules advisor presents marketers with the best recommendations and offers to apply to campaigns
Headless, cloud-based CMS: one repository for all channels.
See how AI powered marketing solutions can help you gain actionable insights from your data
AI-powered Watson Marketing helps you get back to being a creative marketer instead of a data analyst. Make more informed decisions at every step of the marketing process so you can save time and exceed your revenue goals. Be a more effective marketer by automating tasks, leveraging customer insights and providing personalized experiences that exceed your ROI expectations. AI helps you drive better results with smarter decisions to increase your marketing team's speed, agility and creativity.
AI is helping Gavl bring all their channels together into a single scalable platform.
AI is helping Georgia Aquarium expand their team without adding headcount.
IBM is a leader in AI-powered marketing clouds.
Do you have the right tools for marketing?
Take charge of your data and get the insights you need.
Create and optimize a seamless customer journey.
Make more informed decisions at every step of the marketing process.
Use AI insights to grow your customer lifetime value.
Understand and optimize the journey with Customer Experience Analytics.
Design, automate and measure consistent campaigns across channels
Cognitive rules advisor presents marketers with the best recommendations and offers to apply to campaigns
Headless, cloud-based CMS: one repository for all channels.
See how AI powered marketing solutions can help you gain actionable insights from your data