Common customer profile view
Provides customer profile model content including demographics, download behavior, point-of-sale visits and campaign reaction or surveys. Offers flexible, cross-dimensional reporting using customer, device, plan, location and usage data to help you identify and promote new value-added services.
Product lifecycle management
Integrates product management and performance measurements across lines of business and functions. Provides analysis to help you capitalize on increased traffic or new product introductions. Network analysis can also help communications service providers understand and predict usage patterns to inform capital investment decisions.
Campaign performance management
Tracks sales and marketing activities to help improve program planning. Provides campaign performance metrics across channels and touch points.
Analyzes usage, availability and customer experience data related to new services, self-service and monetary services. Provides revenue metrics to address provisioning, usage, call detail record capture, rating, billing, receivables and credit risk issues to support revenue analysis.
Integration, analytics and reporting
Uses data models that integrate with common data warehouse products such as IBM DB2, InfoSphere Information Server and InfoSphere Master Data Management Server. Offers support for TM Forum business performance metrics, and provides IBM Cognos sample reports that cover subject areas important to service providers.
Gain access to the unified governance & integration platform offerings via flex point licensing. It supports your rapidly evolving business needs by giving you flexible access to the offerings included in the platform. Purchase entitlement based on your expected needs. When your business requirements change, gain the flexibility to add or stop using a product and apply the same flex points to another offering within the platform, as long as you stay within total flex points purchased.