How it’s used

Data discovery and cataloging

IBM Cloud Pak for Data Master data Mapping dashboard

Data discovery and cataloging

Enable data professionals to quickly find the most appropriate data for any analytical or business purpose.

Common identifier resolution

IBM Cloud Pak for Data Master data explorer dashboard

Common identifier resolution

Resolve duplicate person or organization data to a single 360-degree record for analytics and new models.

Data visualization

IBM Cloud Pak for Data detail review dashboard

Data visualization

Understand the quality and distribution of your data, and quickly transform data to be ready for analytics. 

Benefits of Customer 360

Dive deeper with the ebook

Learn how to get a complete, accurate, 360-degree view of each customer and view real industry examples.


Self-service, trusted data

Collect and apply central privacy policies and rules through a central metadata catalog as a trusted one-stop shop to find and access data.

Augmented knowledge

Connect customer data and refine matching across sources simply and intuitively for accelerated, intelligent access.

Smart integration

Take advantage of a range of integration styles to extract, ingest, stream, virtualize and transform data.

Simplified matching and modeling

Expedite the process of configuring and tuning matching algorithms and enable easy creation of data models with built-in machine learning (ML).

Unified lifecycle

Compose, build, test, deploy and manage various aspects of the data with an end-to-end lifecycle.

Get the trial at no cost

Access customer data across sources using a data fabric.

Customer 360 solutions

IBM Match 360 with Watson

Establish a single, trusted, 360-degree view of your customers, and improve trust in AI pipelines.

IBM Watson® Query

Simplify your data landscape with a universal query engine that accesses disparate data sources.   

IBM Watson® Knowledge Catalog

Activate business-ready data for AI and analytics with intelligent cataloging, backed by active metadata and policy management. 


The Data Differentiator: A guide for leaders

Explore the strategic steps to design and implement a data strategy that drives business advantage.

2021 Gartner Peer Insights Customer Choice

See why this Customer 360 solution is a Customers’ Choice in the Gartner “Voice of the Customer” report.

Four use cases defining the new wave of data management

See which topics are most pressing and how a data fabric can help.