How it’s used
Data discovery and cataloging
Data discovery and cataloging
Enable data professionals to quickly find the most appropriate data for any analytical or business purpose.
Common identifier resolution
Common identifier resolution
Resolve duplicate person or organization data to a single 360-degree record for analytics and new models.
Data visualization
Data visualization
Understand the quality and distribution of your data, and quickly transform data to be ready for analytics.
Benefits of Customer 360
Unify your data with trust
Unleash innovation
Deliver business-ready data
Build smarter relationships
Dive deeper with the ebook
Learn how to get a complete, accurate, 360-degree view of each customer and view real industry examples.
Capabilities
Self-service, trusted data
Collect and apply central privacy policies and rules through a central metadata catalog as a trusted one-stop shop to find and access data.
Augmented knowledge
Connect customer data and refine matching across sources simply and intuitively for accelerated, intelligent access.
Smart integration
Take advantage of a range of integration styles to extract, ingest, stream, virtualize and transform data.
Simplified matching and modeling
Expedite the process of configuring and tuning matching algorithms and enable easy creation of data models with built-in machine learning (ML).
Unified lifecycle
Compose, build, test, deploy and manage various aspects of the data with an end-to-end lifecycle.
Get the trial at no cost
Access customer data across sources using a data fabric.
Customer 360 solutions
IBM Match 360 with Watson
Establish a single, trusted, 360-degree view of your customers, and improve trust in AI pipelines.
IBM Watson® Query
Simplify your data landscape with a universal query engine that accesses disparate data sources.
IBM Watson® Knowledge Catalog
Activate business-ready data for AI and analytics with intelligent cataloging, backed by active metadata and policy management.
News and events
Resources
The Data Differentiator: A guide for leaders
Explore the strategic steps to design and implement a data strategy that drives business advantage.
2021 Gartner Peer Insights Customer Choice
See why this Customer 360 solution is a Customers’ Choice in the Gartner “Voice of the Customer” report.
Four use cases defining the new wave of data management
See which topics are most pressing and how a data fabric can help.