Drive engagement with prescriptive customer analytics and insights
Make sense of all your data. Understand campaign performance and customer struggle with AI-powered intelligence — so you can truly know your customers and how they engage with your brand.
AI-powered journey analysis
See what your customers are doing at every stage of their journey
AI-powered audience segmentation
Get target audience recommendations for every message
Multichannel campaign metrics
Understand campaign performance across all channels
Open marketing ecosystem
Leverage the tools of your choice with simple click-to-connect integration
User-friendly dashboard
Delivers prescriptive, actionable insights directly to the business in a do-it-for-me model
Session replay
Drill down into the individual customer experience
The Forrester Wave: Customer Analytics Solutions, Q2 2018.
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.
Make a bulletproof business case with this report on IBM Customer Behavior Analytics solutions.
Embraces customer experience analytics to design more compelling journeys.
Uses analytics to gain insight into customer preferences around content, products and channels.
Refines customer segments with predictive audience insights.
Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.
Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.
Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back.
Understand your customers and drive better experiences by focusing on the right data.
Get the knowledge you need to start your brand’s AI business journey.
Turn the General Data Protection Regulation into an opportunity.
How can IBM help your marketing analytics strategy?