Welcome to Watson Marketing

Uncover actionable insights and deliver personalized experiences that customers want and value. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.

66% of CMOs

say developing deeper, richer customer experiences is their top marketing priority.

This is the moment everything changes

Watson Marketing for Digital Marketing Agencies


Omnichannel marketing automation

Drive results with personalized customer experiences across all channels.

Marketing analytics

Get deeper insights that help you make smarter marketing decisions.

Customer experience analytics

Drive lasting loyalty with exceptional end-to-end customer experiences.

Mobile marketing

Boost engagement and conversions wherever your customers are with SMS, push notifications and more.


Tailor your digital marketing across every engagement opportunity in real time.

B2B marketing

Access comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation.


Ensure your ad spend is delivering the maximum impact for your campaigns.

Discover the cognitive capabilities of Watson Marketing

Understand where customers are struggling and increase conversions

What if you could personalize your website for every visitor in real-time?

Identify the right audience and which customers are likely to convert.

What if weather automatically started personalized customer interactions?

What if you always had the exact content you needed at your fingertips?

Product spotlight

IBM Watson Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

IBM Campaign

Work smarter and faster with the market-leading solution for sophisticated campaign management, execution and audience segmentation.

IBM Tealeaf

AI-powered behavioral analytics help you create a digital world customers can't wait to come back to.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

Explore our Partners

IBM has assembled an impressive ecosystem of Business Partners to give you access to a wide variety of specialized and validated solutions.

Partner with us

Join the IBM Business Partner ecosystem. Take advantage of benefits that will help you promote, connect and grow your business.

See marketing solutions designed especially for the CMO