Discover the virtual enterprise

The ability to apply AI, automation, blockchain, IoT, 5G, cloud and quantum computing at scale has made the promise of cognitive enterprises real. Discover the emerging virtual enterprise that is bringing ecosystem partners together.


Intelligent customer transformation

We put customer experience at the center of your business. With deep expertise in experience strategy and design, data and analytics and platform consulting and implementation harnessing best in class solutions, we help. You drive transformation across the customer lifecycle, spanning product,sales, marketing and service.


CRM and CX leadership

IBM has been named a Leader in 2021 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services.

Using platforms to empower

“IBM evidences a substantial focus on leveraging platforms — for example, Adobe and Salesforce — with AI, data, analytics, assets and accelerators in order to deliver something of value other than just achieving technical system changes.”

Source: Gartner, May 2021

Gartner magic quadrant

Magic Quadrant for CRM and Customer Experience Implementation Services


Customer experience consulting services

Customer experience strategy and design

Design human-centered experiences powered by data and technology. Our comprehensive experience strategy syncs your brand purpose and human insights with the right technologies to enable the enterprise.

Intelligent commerce experience

Engage across the full lifecycle of the customer relationship. Accelerate your transformation with business strategy and consulting.

Salesforce services

Unite your business around customer experience using Salesforce. We connect Salesforce’s customer-focused clouds with IBM’s industry-focused approach to seamlessly integrate data and unlock insights with AI and co-create innovation at scale.

Marketing transformation

Execute an end-to-end marketing strategy to deepen your customer engagement to increase spend and loyalty

Customer service

Deliver a better experience for agents and customers while reducing costs

Customer experience case studies


Frito-Lay modernizes e-commerce and frontline workflow tools to delight employees and consumers.


Audi UK puts innovation in the driver’s seat and brings smarter experiences to customers.


CaixaBank consolidated customer service onto one platform providing employees with a solution to offer better service.

Customer experience industry applications

Retail customer experience

Use AI to transform the retail customer experience and get ahead of the pack by turning big data into personalized customer insights.

Travel customer experience

Enhance personalization in the travel industry with customer experience consulting solutions that increase ancillary revenue.

Insurance customer experience

To achieve client-centricity for better retention, a comprehensive customer experience strategy is required for people and processes.

Related solutions