Smarter campaigns across channels

Watson Campaign Automation is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.
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Design and automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Cognitive analytics

Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.

Provides faster time to ROI

Connect your marketing ecosystem and stay agile with a scalable, cloud-based platform that integrates with your customer sources and tools.

Key features

  • Campaign automation
  • Email, mobile, social, marketing
  • Lead management and scoring
  • Customer journey building
  • Watson Marketing Assistant
  • Performance insights

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Campaign automation
Campaign automation
Email, mobile and social marketing
Email, mobile and social marketing
Lead management
Lead management
Journey design
Journey design

Which option is right for you?

  • Essentials


    Create a single customer view and deliver personalized digital interactions across all channels.

  • Standard


    Build deeper customer relationships through consistent digital experiences that drive customer advocacy.

  • Enterprise


    Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.

See how it works

Buy now and get started

Considering a purchase?

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+40 21 405 84 84 Priority code: Watson Marketing

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