The Data Differentiator

Organizations everywhere talk about being data-driven. They know that profitability, efficiency and customer loyalty are at stake—that data can drive competitive advantage when used across the organization. But few people have the skills, foresight and influence to set an entire organization on the path to making data a true differentiator. That’s where you come in.

The decisions you make as a data leader are core to nearly every business need, venture, and partnership, as your foresight, resolve and creativity help create new ways of working.

But as you well know, using data strategically can be more challenging than it seems. As a data leader, you've got to be smart, resilient and persuasive to convince other senior executives that this transformation is worth the time and resources to advance their goals.

And through it all, it’s critical to foster the right culture, skills and collaborations.

What does it take to be truly data-driven?

Shaped by chief data officers, data leaders and data experts across IBM and beyond, this guide will help you build a data strategy that accelerates revenue growth, limits risk and expands the bottom line by making operations more efficient. Questions we’ll answer include:


• How do I create a data strategy?
• What is the right data architecture to help me deliver on my strategy?
• How do I cultivate cross-organizational data literacy?
• How do I ensure my organization's data is protected and secure?

We’re all passionate about data and its potential to change business for the better. Let’s lead with data that makes a difference.