With more than 25 years of experience, Susan helps healthcare organizations develop comprehensive strategic plans using trustworthy data and analytics to solve business challenges.
1. Use the best data
Healthcare organizations operate in a fast-changing and competitive marketplace. Having a comprehensive strategic plan for addressing patient care, staffing, financial planning and other priorities is critical to their success.
To build an effective strategic plan, healthcare providers need access to the best data available, as well as advanced analytics tools to help them uncover insights that can inform their future strategic priorities. Working with an experienced, trusted healthcare consultant can empower health organizations to develop a robust strategy that addresses their key business concerns and supports innovation.
“I love the work I do as a strategic planning consultant,” says Susan. “I’ve always been a natural born problem solver, and I love working with providers to understand their challenges and figure out what data we can collect and analyze to make an informed decision. At IBM, we have unique, trustworthy data that’s unmatched in the industry.”
IBM Watson Health strategic planning consultants work side by side with hospitals and healthcare systems to identify their goals, priorities, risks and challenges. Watson Health teams bring deep, hands-on experience in the healthcare industry and unique data that’s localized to county-specific use rates. Starting with trusted, market-specific data allows healthcare organizations to build their strategic plans on a solid data foundation.
2. Comprehensive strategy
When developing a comprehensive strategic plan, healthcare organizations need to address several key questions about their market, such as:
What are the demographics of our population? Is it growing or shrinking?
What are the social determinants of health in the region?
What are the projected numbers of uninsured and underinsured?
What ailments will be most prevalent in the next 5 to 10 years?
Are we prepared for physician and nurse supply and demand?
Are our emergency departments and urgent care centers properly sized to meet projected demand?
To deliver strategic healthcare planning and advisory services, consultants like Susan start by providing a comprehensive data review of the client’s market. Next, they conduct interviews with key informants, such as the board, physicians and members of the community to identify gaps and priorities. Once all the information has been collected and analyzed, the consultant works with the client’s strategic planning committee to produce a report and a roadmap for implementing the strategic plan and measuring success.
Strategic planning can feel daunting, but consultants can help ensure the right level of focus. “A strategic plan can be comprehensive, covering all aspects of the hospital or health system’s work,” says Susan, “or it might explore specific areas of the business, such as population health, physician partnerships, brand, or medical services for specific specialties, such as cardiac health, neuroscience or oncology.”
“ Clients stay with us for years and return to us for help on new strategic priorities because they trust our data, and they trust us.”
3. Grounded in trust
Organizations should understand their market, the people they serve and the impacts of insurance coverage and legislative changes. To do so, they need to work with reliable data and trusted advisors who can support well-informed decision-making as they plan for the future.
“I believe that IBM Watson Health provides the most unique and trustworthy data in the marketplace to inform strategic planning for healthcare providers,” offers Susan. “Building trust isn’t just about the data; it’s also about the partnership between a healthcare organization and a consultant. Clients stay with us for years and return to us for help on new strategic priorities because they trust our data, and they trust us.”
Susan Shamoun, MPH, is an associate partner with IBM Watson Health provider consulting and analytics with 25 years of healthcare industry experience in strategic planning, consulting, and business and financial analysis. She speaks four languages and is credentialed through the Society for Healthcare Strategy and Market Development. In her free time, Susan enjoys walking, bicycling, swimming, travel and exploring local trails with her family