Drive better decisions with social media analytics

IBM Watson Analytics for Social Media helps you track customer sentiment across millions of data and social media sources, giving you a focus group at your fingertips. Gain relevant insights now about your brand, your products, and your competitors. Identify topics, themes, relationships and patterns that you may not have thought to look for, then compare results with other data sources for a more complete view of your business. Finally, present it all with rich, easy-to-understand visualizations.

Product Research and Development

Understand what customers are saying about your products – likes, dislikes, and wish lists – so you’re designing products and experiences that directly match your customers’ needs.

Marketing Strategy

Learn what attributes of your brand resonate the most, so that you can make smarter marketing decisions, without having to resort to time-consuming surveys and costly focus groups.

Competitive Intelligence

Track consumer reaction to your competitor's products and messaging to inform your own market positioning, learn better decision making, and drive revenue.

Key features

  • Conversation clusters
  • Guided topic creation and configuration
  • Context-based sentiment analysis
  • Advanced text analysis
  • Influencer analysis
  • Pair with your own data

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • HIPAA for Healthcare USA
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

Conversation clusters
Conversation clusters
Guided topic creation and configuration
Guided topic creation and configuration
Context-based sentiment analysis
Context-based sentiment analysis
Influencer analysis
Influencer analysis