IBM Watson Campaign Automation
Build Smarter Campaigns with Watson Assistant for Marketing
Improve Customer Engagement
Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.
Work Faster
Drive to insights lightening fast with Watson on your team. Use insights to optimize campaigns, messages and offers. By doing your job faster, you'll have more time to be creative and strategic.
Increase Customer Loyalty
Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and, ultimately, revenue.
Key features
- Powerful campaign design canvas
- Seamless marketing across mobile and other digital channels
- Lead management and scoring
- Customer journey building
- AI-powered Watson Assistant
- Performance insights and reporting
- Planning and budgeting (performance management)
- Personalization and A/B/n testing
Security and privacy in the cloud
IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.
Learn more about IBM Cloud security
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Which option is right for you?
Essentials
Great for teams with moderate volume needs to deliver personalized interactions across digital channels. (Note: B2B editions have different options)
Standard
Build deeper customer relationships through consistent digital experiences that drive customer advocacy. (Note: B2B editions have different options)
Premium
Great for enterprises with higher volume needs to maximize conversions by automating compelling journeys. (Note: B2B editions have different options)