What it can do for your business

Deliver customer analytics across the enterprise. Use advanced analytics techniques to transform your data into valuable customer insights, such as who should we target? What should we build? What should we offer? Use customer insights to meet the needs of your customers at the right time, with the right product, through the right channel to improve ROI in marketing, boost sales and improve service. Create transformative customer focused strategies powered by advanced analytics and machine learning. Use APIs and microservices built for the industry to quickly deploy secure, integrated and scalable insurance applications.

Understand your customer better

Create dynamic segmentation to gain insights on customer opportunities and risks. Fine tune segmentation for more personalized offers and engagement.

Increase Business Profits

Drive business profitability by building a robust policy holder cognitive analytics model and empower everyone in the organization to make smarter decisions.

Increase key retention metrics

Identify retention initiatives at key interaction points and enable each channel with retention actions customized for each policyholder.

Drive customer loyalty

Anticipate customer needs. Determine customer life events across the lifecycle of the customer relationship to drive deeper connection & loyalty.

Key features

  • Industry specific data models
  • APIs for faster Integration
  • Expert customer analytics services
  • Dynamic customer segmentation

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security