IBM Watson Advertising Weather Targeting combines the power of weather’s ability to drive emotion and action with IBM’s AI capabilities to model and train algorithms. This turns the relationship between weather, location, and complex data sets like health conditions, product sales, and consumer activity into actionable, proven solutions, without relying on third-party cookie data.
Weather is a relative phenomenon. A forecast of 50 degrees in one city may not cause the same behavior as it would in another. Rather than relying solely on temperature or other basic factors, each Weather Targeting trigger uses machine learning to improve resonance by recognizing what the weather “feels like” and how consumers in that specific area are likely to react.
Deliver on campaign goals and objectives
Weather Targeting only serves relevant ads to consumers based on the projected impact of upcoming weather conditions in a defined area.
Enhance message relevance and resonance
Ensure your message will resonate by triggering ads only when optimal conditions are present.
Improve brand perception
Help your brand remain compliant through advertising campaigns, as our solution requires no third-party cookies, identifiers, or other personally identifiable information.
Key features of Weather Targeting
The combined advertising power of weather and AI
Weather meets AI to create an advertising solution that delivers messaging when and where it matters most, based on weather’s proven ability to drive emotion and action, with no third-party cookies or identifiers required.
Advertise with maximum efficiency and effectiveness
Weather Targeting triggers messaging only when and where specified weather conditions are present, powering campaigns that reach the right audience with minimal waste, in a brand-safe solution that requires no third-party cookies or identifiers.
Weather targeting across the digital ecosystem
Weather Targeting triggers are available nearly anywhere online, including programmatic display platforms, search, social media, video, connected TV, and digital out-of-home.
Weather and much more
Weather Targeting features triggers related to current, forecast, and historical weather conditions, including relative conditions. You can also reach consumers with triggers focused on Product Sales, Activities, and Health - all categories inherently and statistically impacted by the weather. With over 500 triggers that can be activated across 42,000 ZIP codes, there's no shortage of ways to reach your consumers through the contextual lens of weather.