Explore Watson Analytics for Social Media Smart Social Media Insights, now Uncover hidden insights across millions of social media data sources with Watson Analytics for Social Media. Read the brief Michigan State University Residential and Housing Services MSU Residential and Hospitality Services fine tunes operations with Business Analytics. Read the case study Jabil Circuit See how IBM Analytics helped Jabil Circuit improve their forecast accuracy by 18%. Watch the video (1:27) Conversation clusters Getting to know Watson Analytics for Social Media capabilities: Conversation clusters and more. Read the blog It takes just 60 seconds to become socially savvy Gauge the pulse of your audience and add social insights to your marketing analytics in seconds. Gain real, actionable insights from your social media data. Watch the video (1:09) Hydra Consulting The best ads don’t just sell products, they build relationships between your brand and your customers. Read the story More resources Tactical Institute Learn how Tactical Institute uses social media analytics to monitor channels 24x7, identify threats, and prevent crimes before they happen. Read the case study Liquid Newsroom See how Liquid Newsroom uses AI and machine learning to help companies decode the DNA of their markets. Read the case study 5 Ways you should be using social data There’s more to social media analytics than simply social listening or tracking mentions. Learn 5 ways you can use social data that you probably haven't considered. Read the white paper Introducing Watson Analytics for Social Media Watch the video Learn how to tap into the conversations of your audience, like a focus group at your fingertips.