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Conversations

Humanize each digital touchpoint with AI-powered conversational marketing for unique, brand-customer connections.

Elevate the definition of personalization with conversational marketing

Unlock the power of 1:1 brand-to-customer interactions with AI-powered conversational marketing in digital campaigns. Our award-winning solution, fueled by pioneering AI and advanced analytics, gives brands a competitive edge. By using AI to uncover user intent and offer answers, recommendations, or next steps, we create engaging and memorable ad experiences. Each consumer interaction is unique and effective, providing valuable insights.

Benefits

1:1 connections at scale

Natural language processing and machine learning AI delivers unique, personalized conversations for every stage of the funnel, from awareness to purchase.

Nuanced insights

Uncover revelations in consumer behavior, preferences, and pain points through each interaction between your brand and consumers, like a focus group at scale.

Cookieless targeting

Deliver 1:1 engagements across digital ads, in-store kiosks, owned and operated sites, mobile apps, and more, all while ensuring privacy and compliance safeguards and expectations are met.

Deep learning

Leverage Natural Language Processing, Natural Language Understanding, and proprietary natural language generation technology to understand customer needs drive sales.

Connect with customers on a deeper level

AI-powered, personalized, brand-safe, engaging ads and digital experiences, without identifiers.

Conversations step-by-step

Step 1: First impression	Step 2: Engagement	Step 3: Customization	Step 4: Recommendation

Conversations creative invites the user into the personalized experience in various ad formats.	The Olive Organic conversation begins by asking the user what is inspiring them to cook right now.	The conversation can be customized to provide a deep personalized experience for consumers.	The recommender concludes with a recipe option, complete with ingredients and links to make an easy purchase.

Leave the creative to us

Our skilled team of developers, designers, and AI strategists is ready to collaborate with you in crafting and launching conversational marketing activations that align with your strategy, standards, and goals. We can design customized creative and captivating conversations that showcase your brand, and then deploy them across your advertising ecosystem.

Creative team gathered around their computers at work.

Success story

McCormick builds brand excitement by spicing up its creative

The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.

Read case study

lift in unaided brand awareness

higher improvement in unaided brand awareness vs industry benchmark

Let’s talk

What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.

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_{¹ Dynata, April 2021–September 2021}