How can Max Velocity expand your storytelling capabilities?

Max Velocity from The Weather Company, an IBM Business, is a streamlined, browser-based video production tool that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills.

Deployed on the security-rich Max Cloud offering, this storytelling tool provides remote access to your Max system and other assets through a simplified user interface. Published content is automatically formatted and sized for each platform to accommodate your stratified audience.

Tell more stories with video

Equip more members of your team – or even sponsors - with the power to create and publish video graphics without needing advanced production skills or professional hardware.

Add insights and credibility

Bring experts and sponsors on-screen from remote locations with the click of a button.

Accelerate video production

A streamlined interface pulls in existing Max content and assets to build weather, traffic, news or sports videos and live streams.

Use a distributed workforce

Users from virtually any place and at any time can use existing content such as Max graphics from either your station or The Weather Company.

Increase digital revenue

Create more digital video content which means more monetization opportunities and digital advertising revenue

Key features of Max Velocity

Remote access to video storytelling tools

Max Velocity users can access video production tools and assets through a browser-based interface that supports the ability to produce and publish high-quality video from virtually anywhere and at any time.

Streamlined interface

The Max Velocity solution is designed to empower even novice users to build studio-quality productions.

Distribution across platforms

Published content is automatically formatted and sized for each platform to accommodate your stratified audience.

Built for security

The Max Velocity tool is deployed on the security-rich Max Cloud offering.

Max Velocity product images

Weather Company Max Velocity Resources

Learn more about how Max Velocity can help your business.

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Frequently Asked Questions about Max Velocity


Getting started with this product

What is Max Velocity?

Max Velocity is a browser-based video production tool that is designed to increase productivity and streamline operations by allowing any team member to produce digital stories with advanced graphics without needing specialized skills.

What is visual storytelling software?

Visual storytelling software uses specialized graphics and content to create videos around topics such as weather, climate, traffic, news, lifestyle and sports.

What is the best tool for video editing?

Max Velocity allows team members to rapidly create customized content from remote locations with an internet connection at any time. Max Velocity provides a streamlined interface that uses templates and station assets to produce videos. This enables your team to tell more stories quickly, increasing digital revenue and productivity. Any content published by Max Velocity can be formatted and sized for each platform to accommodate all your audiences.

What is video production for newsrooms?

Video production within newsrooms includes building weather, traffic, news or sports videos and live streams based on the needs of your station.

Does Max Velocity require any hardware?

Max Velocity is a browser-based video production tool and requires no hardware since it’s SaaS-based.

Does Max Velocity use the cloud?

Yes. Max Velocity sits on Max Cloud. The cloud allows for advanced graphics, media and other station content to be contained in a digital repository, which allows for remote access and facilitates collaboration within station workgroups.

Does Max Velocity require hiring more staff or trained professionals?

No. Although Max Velocity allows your newsroom to create and publish sophisticated graphics, it is easy to use and is integrated into your organization’s existing Max product suite, requiring no additional staff.

Do I need to learn how to use all Max products to use Max Velocity?

No. Max Velocity is a supplement to the Max product suite and doesn’t require that users know how to use the Max weather system.