Max Velocity

Increase and accelerate storytelling by empowering your entire team to create and publish video graphics and live streams from virtually any location and at any time.

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How can Max Velocity expand your storytelling capabilities?

Max Velocity from The Weather Company, an IBM Business, is a streamlined, browser-based video production tool that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills.

Deployed on the security-rich Max Cloud offering, this storytelling tool provides remote access to your Max system and other assets through a simplified user interface. Published content is automatically formatted and sized for each platform to accommodate your stratified audience.

Tell more stories with video

Equip more members of your team – or even sponsors - with the power to create and publish video graphics without needing advanced production skills or professional hardware.

Add insights and credibility

Bring experts and sponsors on-screen from remote locations with the click of a button.

Accelerate video production

A streamlined interface pulls in existing Max content and assets to build weather, traffic, news or sports videos and live streams.

Use a distributed workforce

Users from virtually any place and at any time can use existing content such as Max graphics from either your station or The Weather Company.

Increase digital revenue

Create more digital video content which means more monetization opportunities and digital advertising revenue

Key features of Max Velocity
Remote access to video storytelling tools

Max Velocity users can access video production tools and assets through a browser-based interface that supports the ability to produce and publish high-quality video from virtually anywhere and at any time.

Streamlined interface

The Max Velocity solution is designed to empower even novice users to build studio-quality productions.

Distribution across platforms

Published content is automatically formatted and sized for each platform to accommodate your stratified audience.

Built for security

The Max Velocity tool is deployed on the security-rich Max Cloud offering.

Weather Company Max Velocity Resources

Learn more about how Max Velocity can help your business.


Video: Maximizing Video Storytelling Resources with Max Cloud and Max Velocity
Learn how you can multiply and maximize your storytelling resources with Max Cloud and Max Velocity.
Video: Max Velocity Sizzle Reel
See the various ways you can use Max Velocity for weather, sports, news, native sponsor segments and more.
Webinar: The Future of Digital Weather Faster, Created Anywhere, By Anyone
The future of digital weather is here. Watch this webinar with TVNewsCheck where we take a deep dive into our newly released product, Max Velocity.
I’ll take (some) credit for Max Velocity
WKYC meteorologist Betsy Kling details her success using Max Velocity, a new browser-based video production tool that enables you to create and publish ready-for-air videos using just your laptop.
Advantages of cloud-based production
Cloud-based production can help stations create high-quality videos quickly so that news and information can get to air quickly. Learn more about the benefits here.
Weather graphics: The ultimate guide
Weather graphics are an optimal way to help viewers understand the forecast. Take a closer look at the basics of weather graphics to better implement them within your own mobile or television broadcast strategy.
Broadcasters using video for storytelling
As a broadcaster, having compelling visualizations can increase engagement and cultivate loyalty with viewers. Learn more about how to use this tool to create videos for digital platforms.
News video production & editing: tips & tools
News video production is the process of producing high-quality videos for linear TV, OTT and various digital platforms. Learn more about how to improve and accelerate this process.
More Weather Company Max products you may be interested in Weather Company Max Reality
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Weather Company Max Storm
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Weather Company Max Web
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Weather Company Max Sky
Illustrate your daily broadcasts with sophisticated weather technology
Weather Company Max Engage with Watson
Use automation to increase your mobile video views by up to 13 times
Weather Company Max Mobile
Break weather stories to mobile users with the immediacy they expect
Weather Company Max Social
Tap into breaking social media stories and bring them to your on-air broadcast in seconds
Weather Company Max Connect
Interact with broadcast elements on-air, in near-real time
Weather Company Max Studio
Deliver a more dynamic presentation when it matters most

Frequently Asked Questions about Max Velocity

Getting started with this product

Max Velocity is a browser-based video production tool that is designed to increase productivity and streamline operations by allowing any team member to produce digital stories with advanced graphics without needing specialized skills.


Visual storytelling software uses specialized graphics and content to create videos around topics such as weather, climate, traffic, news, lifestyle and sports.


Max Velocity allows team members to rapidly create customized content from remote locations with an internet connection at any time. Max Velocity provides a streamlined interface that uses templates and station assets to produce videos. This enables your team to tell more stories quickly, increasing digital revenue and productivity. Any content published by Max Velocity can be formatted and sized for each platform to accommodate all your audiences.


Video production within newsrooms includes building weather, traffic, news or sports videos and live streams based on the needs of your station.


Max Velocity is a browser-based video production tool and requires no hardware since it’s SaaS-based.


Yes. Max Velocity sits on Max Cloud. The cloud allows for advanced graphics, media and other station content to be contained in a digital repository, which allows for remote access and facilitates collaboration within station workgroups.


No. Although Max Velocity allows your newsroom to create and publish sophisticated graphics, it is easy to use and is integrated into your organization’s existing Max product suite, requiring no additional staff.


No. Max Velocity is a supplement to the Max product suite and doesn’t require that users know how to use the Max weather system.

Broadcast media resources to help you succeed
View more solutions Explore Read the case study Explore Download the ebook Explore An Overview of News Broadcast Templates & Graphics Explore The ultimate guide to remote broadcast production Explore