Max Reality: Augmented Reality & Weather Graphics | The Weather Company, an IBM Business

What Max Reality can do for your business

Harnessing the power of advanced augmented reality forecast technology, Max Reality is designed to engage viewers and keep them watching longer. The features from Max Reality catch the eye with dynamic 3D images of storms and atmospheric events. It also enables you to integrate traffic data into your on-air presentations to help inform your audience of travel conditions before beginning their commute.

Max Reality creates dynamic 3d weather graphics and images

Provide visually-compelling content

Use Max Reality’s augmented reality forecasts to make your weather broadcast stand out to compete and meet audience’s higher expectations for TV.

Immerse your audience in augmented reality

Change your storytelling from legacy linear presentations to virtual 3D immersive experiences.

Leverage new technology

Be a trailblazer in the augmented reality forecast space for weather to retain share of audience.

Max Reality product images

Demonstration of Max Reality storm timing outdoors

Demonstration of storm timing using Max Reality advanced augmented reality technology outdoors

Using Max Reality’s augmented reality forecast technology outdoors

A better look at the storm timing feature within Max Reality outdoors

Leveraging augmented reality weather forecasts to display rainfall totals

Max Reality leveraging augmented reality to display rainfall totals

Display of flooding impact using Max Reality in a virtual set

Demonstration of storm timing using Max Reality advanced augmented reality technology outdoors

A better look at the storm timing feature within Max Reality outdoors

Max Reality leveraging augmented reality to display rainfall totals

Display of flooding impact using Max Reality in a virtual set

Max Reality resources

Learn more about how Max Reality can help your business.

Customer story: KCNC-TV wows their audience with weather presentations using augmented reality

Discover how meteorologists broadcast weather stories from the palms of their hands, and create attention-grabbing presentations using augmented reality (AR).

Go to the case study

Tell your weather and traffic story with augmented reality forecasts

Become essential to your audience by creating engaging content they can't get anywhere else. Use augmented reality on set or outdoors to keep viewers informed.

See the infographic (PDF, 785 KB)

Use augmented reality forecasts to increase audience retention

Learn why augmented reality is the answer to staying innovative and increasing your audience retention. Discover the forecast possibilities with Max Reality.

Download the ebook

Differentiate forecasts with HD weather graphics

Learn how Max Reality helps boost viewership, ratings & advertising dollars by differentiating your presentation. Stand out from the crowd with HD weather graphics.

Read the solution sheet (PDF, 2.9 MB)

See more resources