Weather Company Max Engage with Watson

Use augmented intelligence (AI) to enhance your storytelling with an automated mobile experience that helps you increase your views and be the first to air.

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What Max Engage with Watson can do for your business

The weather audience’s experience is changing in a big way. Augmented intelligence (AI) and automation are taking massive leaps forward in the detection of weather and traffic conditions and going beyond what is humanly possible.

The Weather Company, an IBM Business’ Max Engage with Watson enhances your storytelling and powers capabilities in this new cognitive era of broadcasting, so your station will not be left behind.

Max Engage with Watson offers an automated, life-planning mobile experience that can increase your number of mobile video views by up to 13x – and helps you be the first to air with vital information that keeps your audience safe.

Increase audience engagement and revenue

Post new content simultaneously across all of your station’s digital platforms to boost video views and ad revenue.

Auto-generate mobile content

Leverage augmented intelligence to meet your audience’s demand for mobile content throughout the day.

Enable micro targeting

Use geofencing technology to target affected users when they need vital information most.

Frequently Asked Questions about Max Engage

What is augmented intelligence?

Augmented intelligence is where AI such as machine learning is used to aid human work and strengthen productivity as opposed to replacing humans entirely.

Why is augmented intelligence important in weather broadcasting?

Automation allows your station to reach your mobile audience's growing demand while also generating unique and engaging content that keeps your viewers tuned in for longer.

How does augmented intelligence target audiences?

Max Engage used geofencing technology in order to determine where and when an audience needs information.

What is meant by mobile broadcast?

Mobile broadcasts refer to any type of broadcast available on smartphones that can be produced and watched on the go.

How does mobile broadcast work?

Mobile broadcasts make use of geofencing technology to deliver the right information at the right time for users. This helps to create engaging broadcasts that retain viewers.

Does Max Engage require any hardware?

No. Max Engage reduces the amount of hardware needed across markets, saving on cost and enabling greater productivity through mobile video automation.

Does Max Engage require hiring more staff or trained professionals?

No. While Max Engage allows for augmented intelligence to enhance mobile videos in Max, it is integrated into your organization’s existing Max toolkit, requiring no additional staff.

Do I need to learn how to use all Max products to use Max Engage?

No. Max Engage is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other to create an enhanced mobile experience.

Max Engage with Watson resources

Learn more about how Max Engage with Watson can help your business.

Customer story: WKRN-TV

Learn how WKRN swiftly pushes vital information to its audiences across digital platforms using Max Engage with Watson

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Customer story: KVLY-TV increases viewer engagement 350% over the competition

Discover how KVLY in North Dakota used Max Engage with Watson to send automated emergency videos and give viewers customized mobile content.

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Customer story: Cox Media Group Jacksonville TV uses personalized AI technology

See how two Florida TV stations provide viewers with automatic, localized and personalized content on multiple digital platforms.

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Customer story: Local television station WDBJ uses Max Engage

Learn how a television station uses Max Engage with Watson to increase audience engagement and create loyal active users.

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Max Engage: Six steps for success

Discover why growth in content consumption on digital devices means content providers must adapt quickly to changing consumer needs.

Read the white paper
The future of digital weather forecasting

The smartest technologies on the market bundled with personalized notifications help tap into a viewer's weather connection.

Read the ebook
Cracking the mobile content code

Learn how mobile users leverage weather and traffic apps to access local information every day.

See the infographic
Make It Rain with The Weather Company

Learn the many ways that The Weather Company can help you drive new digital revenue.

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Customer story: KSL-TV

Hear first-hand from Chief Meteorologist Kevin Eubank how Max Engage with Watson has enabled KSL-TV to become more localized and personalized with their content.

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