Max Cloud
Offering innovative cloud-based broadcast technology, Max Cloud supports greater efficiency, productivity and collaboration by delivering the functionality, graphics and production of Max.
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How can Max Cloud help improve efficiency and productivity?

Max Cloud is built to drive collaboration across your organization by delivering the functionality, advanced graphics and rapid production of Max with the availability, scalability and security-rich environment of the IBM Cloud. Define regional workgroups to allow stations to fill in for one another or simultaneously work together. Low-friction content sharing and distribution helps virtually any producer, designer or talent contribute to shows for multiple markets so scenes can be more rapidly developed and put to-air.

Discover why you should migrate Max to the cloud
Designed for business continuity

Deploy redundancy and cloud disaster recovery workflows across your group to help one station fill in for another as needed.

Drive collaboration with cloud broadcasting

Work with sister stations and share content in near-real time to help increase productivity and optimize your Max investment across your workflows.

Manage weather broadcasting costs

Avoid the need for near-duplicate footprints in every market while requiring fewer resources to support a flexible, highly available, agile and self-managing infrastructure.

Key features of Max Cloud
Virtually frictionless content sharing

Support remote access to media, which can help to enable a globally distributed workforce that can collaborate in an efficient and productive manner via the cloud.

Safeguards designed for business continuity

Establish redundancy and cloud disaster recovery workflows to help increase availability and improve resource allocation for high-intensity workloads. You can also share resources across station groups by pointing to shared lockers and creating tasks for other stations.

Cross-site collaboration

Empower the best people in your station group to help the markets that need it most by accelerating the development and delivery of scenes regardless of physical location.

Cloud-based broadcasting technology

Max Cloud is designed to help you leverage the IBM Cloud which is recognized by credible third-party analysts such as Gartner and Forrester as delivering industry-leading governance, integration and deployment for mission-critical processes. It is also designed so you can utilize other public and private clouds.

Learn more about Max Cloud

Learn more about Max Cloud

Maximizing Storytelling Resources with Max Cloud and Max Velocity

Learn how you can multiply and maximize your storytelling resources with Max Cloud and Max Velocity.

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Fireside chat: Reasons to migrate your weather technology to the cloud

Weather is one of your most important news assets. Join Ethan Dreilinger, Global Client Solutions Engineer at The Weather Company, and Kurt Rao, CTO of Tegna, as they discuss the benefits of migrating your weather technology to the cloud for greater scalability, collaboration, and disaster recovery.

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Max Cloud user personas

Learn how Max Cloud drives benefits for virtually every role in the newsroom.

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Reasons to migrate to Max Cloud

Learn the four reasons to migrate to the cloud

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Security in the cloud

Learn how Max Cloud can help your station become more proactive and safeguard your weather systems.

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The best part of Max Cloud? Content sharing is faster and simpler

KCNC-TV meteorologist Ashton Altieri discusses his successful use of Max Cloud to share digital media within his station group, to accelerate workflows, and improve disaster recovery processes.

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Advantages of cloud-based production

Cloud-based production can help stations create high-quality videos quickly so that news and information can get to air quickly. Learn more about the benefits here.

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Introducing MAXimum Earth

MAXimum Earth is a cloud-based offering that takes your map experiences to the next level by expanding our high-resolution insets to cover virtually every major city around the globe.

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More Weather Company Max products you may be interested in Weather Company Max Reality
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Empower your team with accurate visualizations and weather data
Weather Company Max Web
Better inform your audience with customizable weather forecast widgets
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Illustrate your daily broadcasts in 3D with sophisticated weather technology
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Use automation to increase your mobile video views by up to 13 times
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Break weather stories to mobile users with the immediacy they expect
Weather Company Max Social
Tap into breaking social media stories and bring them on-air in seconds
Weather Company Max Connect
Interact with broadcast elements on-air, in near-real time
Weather Company Max Studio
Deliver a more dynamic presentation when it matters most

Frequently Asked Questions about Max Cloud

Getting started with this product

Cloud broadcasting includes hosting advanced graphics, media and other station content in the cloud. Cloud broadcasting also allows for remote access and facilitates collaboration within station workgroups.

The cloud increases productivity due to a streamlined collaboration across station groups. Stations can reduce duplicate efforts and better leverage internal experts and resources when needed most.

The cloud also provides disaster recovery in the events where physical storage would fail. Collaborating teams can cover for each other in the event of a station losing power or temporarily going offline. As a result, viewers can depend on your team for continuous coverage when they need it most. Overall, the cloud helps to maximize productivity and optimize resource allocation across stations.

Max Cloud allows for collaboration across sister stations, cutting down on duplicate efforts. You can share content such as scenes, icons and mapping in a cloud repository. In addition, if one station goes dark, another can pick up where it left off. Or if a colleague is sick or on vacation, someone can easily fill in.

Yes, the content stored in Max Cloud can be used across sister stations, eliminating the need to make near-duplicate content, saving on operational costs and increasing productivity.

Moving operations to the cloud ensures that every station can be a disaster recovery backup. In addition, storing and managing content in a cloud repository helps prevent your team from losing valuable digital resources during an unexpected outage.

No. Max Cloud reduces the amount of hardware needed across markets, saving on cost and productivity by erasing near-duplicate footprints across stations.

No. While Max Cloud allows for advanced graphics and rapid production of Max, it is integrated into your organization’s existing Max toolkit, requiring no additional staff. It is an environment that serves as a digital locker for your stations.

No. Max Cloud is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.

Broadcast media resources to help you succeed
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