Grab viewers’ attention during severe weather with automated alerts and warnings that use National Weather Service data and graphics that match your brand.
Max Alert Live enables stations to rapidly broadcast severe weather news with customizable, automated, weather alerts that can be controlled from virtually anywhere.
Build trust with your viewers through fast, accurate and engaging severe weather alerts & notifications. When predetermined conditions occur, Max Alert Live automatically triggers messages that scroll across the bottom of the screen along with other optional information such as maps of hazard areas. Weather warnings can be placed anywhere on your presentation and feature logos for your brand or other sponsorships.
Fully automated severe weather alerts and warnings display crucial and potentially life-saving information live from the National Weather Service.
Modern graphics that are designed to match your brand dynamically and adapt to the changing severe weather to convey the urgency of the emerging threat.
An intuitive Max-based interface deployed in a cloud environment allows you to take control from anywhere with an internet connection.
Meteorologists can log in from anywhere with an internet connection to view the current situation, choose trigger conditions and control the video output.
Match your current on-air look with modern, customizable graphics that dynamically adapt to the changing severe weather and convey the urgency of the emerging threat.
Max Alert Live uses data from the National Weather Service to keep your audience informed with potentially life-saving information.
Severe weather warnings can be set to display automatically or manually depending on the severity level. Output can also be triggered locally when no internet is available.
Learn more about how Max Alert can help your business.
Getting started with this product
Max Alert Live is a broadcast tool that allows stations to send out live severe weather alerts anywhere and at any time as long as there is an internet connection.
Max Alert Live will automatically trigger messages based on user-assigned criteria along the bottom of the screen, in correspondence with severe conditions. Depending on the severity, these warnings can be automated or displayed manually.
Yes. Live severe weather warnings can be placed anywhere on your presentation and feature the use of preexisting graphics such as brand logos or customizable graphics that adapt to changing weather conditions.
The live severe weather forecasts in Max Alert Live come from the National Weather Service. Additionally, The Weather Company, an IBM Business, is the world’s most accurate weather forecaster overall.*
* ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2020, https://www.forecastwatch.com/AccuracyOverview2017-2020, commissioned by IBM.
Yes. Max Alert Live’s command and control center is integrated into Max Cloud. This enables your station to send out a live severe weather alert from anywhere at any time, as long as there is an internet connection.
No. Max Alert Live functions as part of the Max product suite, so there’s only one base Max system to learn.