Weather Company Max Alert Live

Grab viewers’ attention during severe weather with automated alerts and warnings that use National Weather Service data and graphics that match your brand.

Read the data sheet Request a demo
A smarter approach to severe weather alert software

Max Alert Live enables stations to rapidly broadcast severe weather news with customizable, automated, weather alerts that can be controlled from virtually anywhere.

Build trust with your viewers through fast, accurate and engaging severe weather alerts & notifications. When predetermined conditions occur, Max Alert Live automatically triggers messages that scroll across the bottom of the screen along with other optional information such as maps of hazard areas. Weather warnings can be placed anywhere on your presentation and feature logos for your brand or other sponsorships.


Get to air faster during severe weather

Fully automated severe weather alerts and warnings display crucial and potentially life-saving information live from the National Weather Service.

Improve audience engagement and trust

Modern graphics that are designed to match your brand dynamically and adapt to the changing severe weather to convey the urgency of the emerging threat.

Fast, easy control from virtually anywhere

An intuitive Max-based interface deployed in a cloud environment allows you to take control from anywhere with an internet connection.

Key Features
Remote accessibility with cloud interface

Meteorologists can log in from anywhere with an internet connection to view the current situation, choose trigger conditions and control the video output.

Engaging graphics that reflect your brand

Match your current on-air look with modern, customizable graphics that dynamically adapt to the changing severe weather and convey the urgency of the emerging threat.

National Weather Service integration

Max Alert Live uses data from the National Weather Service to keep your audience informed with potentially life-saving information.

Greater control over your content & alerts

Severe weather warnings can be set to display automatically or manually depending on the severity level. Output can also be triggered locally when no internet is available.

Max Alert Live resources

Learn more about how Max Alert can help your business.

Max Alert Live Solution Sheet
Max Alert Live enables stations to more rapidly broadcast severe weather news with customizable alerts, a user-friendly interface and a cloud deployment so you can control the action from anywhere.
Weather alerting at life-saving speed
An alerting system leveraging cloud technology and Max workflows so you can be first to-air with live-saving information.
What are automated weather forecasts?
In a world where people want accurate, real-time information, stand out with automated weather forecasting. Learn more about how to use automated weather forecasting to improve your broadcasts.
Introducing MAXimum Earth
MAXimum Earth is a cloud-based offering that takes your map experiences to the next level by expanding our high-resolution insets to cover virtually every major city around the globe.
An overview of severe weather alerts and warnings
Broadcasters are responsible for sending out emergency weather alerts to their communities so viewers can make informed decisions. Learn more about the types of severe weather alerts and warnings.
You may also be interested in Weather Company Max Reality
Visualize weather data with advanced augmented reality
Weather Company Max Web
Better inform your audience with customizable weather forecast widgets
Weather Company Max Connect
Interact with broadcast elements on-air, in near-real time
Weather Company Max Storm
Empower your team with accurate visualizations and weather data
Weather Company Max Sky
Illustrate your daily broadcasts in 3D with sophisticated weather technology
Weather Company Max Mobile
Break weather stories to mobile users with the immediacy they expect
Weather Company Max Engage with Watson
Use automation to increase your mobile video views by up to 13 times
Weather Company Max Social
Tap into breaking social media stories and bring them on-air in seconds

Frequently asked questions

Getting started with this product

Max Alert Live is a broadcast tool that allows stations to send out live severe weather alerts anywhere and at any time as long as there is an internet connection.

Max Alert Live will automatically trigger messages based on user-assigned criteria along the bottom of the screen, in correspondence with severe conditions. Depending on the severity, these warnings can be automated or displayed manually.

Yes. Live severe weather warnings can be placed anywhere on your presentation and feature the use of preexisting graphics such as brand logos or customizable graphics that adapt to changing weather conditions.

The live severe weather forecasts in Max Alert Live come from the National Weather Service. Additionally, The Weather Company, an IBM Business, is the world’s most accurate weather forecaster overall.*

* ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2020,, commissioned by IBM.

Yes. Max Alert Live’s command and control center is integrated into Max Cloud. This enables your station to send out a live severe weather alert from anywhere at any time, as long as there is an internet connection.

No. Max Alert Live functions as part of the Max product suite, so there’s only one base Max system to learn.

Broadcast media resources to help you succeed
View more solutions Explore Read the case study Explore Download the ebook Explore Weather graphics: the ultimate guide Explore The ultimate guide to remote broadcast production Explore Preparing for Storms with Emergency Alerts Explore