Event-driven architecture for speed at scale
IBM Event Automation is a fully composable event-driven solution designed to put business events to work by enabling users to detect situations, act in real time, automate decisions and maximize revenue potential.
Explore IBM Event Automation in action
Take a guided tour through the core features and workflows of IBM Event Automation. See how real-time event detection, intelligent routing and seamless integration empower smarter decisions.
ROI estimator
As Kafka adoption accelerates, controlling infrastructure and operational costs becomes critical. IBM Event Automation helps you maximize cost efficiency by optimizing your existing Kafka environment, without costly rework or migration.
Manage a scalable and resilient event backbone that transports events to wherever they are needed.
Build and instantly test stream processing flows for anything that implements the Kafka protocol.
Manage access, enable discovery and promote sharing and reuse of events from anything that implements the Kafka protocol.
6 myths about IBM Event Automation—debunked
Event automation sounds futuristic, complex and out of reach for most businesses. But that’s just the myth talking. IBM Event Automation is built for accessibility, flexibility and fast value—whether you’re starting small or scaling enterprise-wide. Let’s break down the biggest misconceptions.
Truth: IBM Event Automation delivers high impact with low total cost of ownership. With cost-effective licensing, no hidden add-ons and reduced Kafka cost, you get greater value across teams—without the budget headaches.
Truth: Anyone can build event workflows. With intuitive low-code and no-code tooling, business users can design, adapt and monitor event flows while IT focuses on strategy. No coding? No problem.
Truth: IBM is all about open architecture. With a composable design built on open source tech, plus support for Kafka-compatible implementations, you stay in control—integrating with your existing tools and evolving as you grow.
Truth: Hybrid is the default. IBM offers consistent capabilities across on prem, private cloud and public cloud, so your event automation runs wherever your business does—now and into the future.
Truth: IBM’s visual design tools, reusable templates and standardized event definitions (AsyncAPI) make setup simple. Discoverable and governed events boost productivity—and deliver faster time to value.
Truth: Governance is built in. IBM gives you centralized policy control, versioning and lifecycle management so you can scale automation while staying compliant. Fast doesn’t mean reckless.
Event-driven intelligence for business scenarios
IBM Event Automation enables smarter workflows across industries—analyzing transactions, optimizing inventory and more. With event stream processing and endpoint orchestration, adapt to change and act with confidence.
Gain a real-time view of transactional data flowing across your business. Combine historical analyses with live spending patterns to develop more detailed profiles and quickly spot potential threats and new customer opportunities.
Monitor changes in stock levels across business channels in real-time to automatically trigger the optimal quantity of shipments based on which high-profit or best-sellers are running low.
Evaluate real-time usage and activity patterns within the context of historic trends to quickly detect new anomalies and issue alerts of suspicious trends when they arise.
Deepen the understanding of your customers’ behavior, bringing together both in-shop and online activity to generate informed, real-time offers designed to increase expenditure or prevent churn.
Draw insights from equipment and product data to detect risk factors and quality issues in real time, enabling you to anticipate and address potential malfunction or breakdown.
Detect real-time fluctuations in the price of key materials that impact your business’s bottom line. Keep costs low by quickly renegotiating to the best available price and maximize your potential revenue.
Gain a real-time view of transactional data flowing across your business. Combine historical analyses with live spending patterns to develop more detailed profiles and quickly spot potential threats and new customer opportunities.
Monitor changes in stock levels across business channels in real-time to automatically trigger the optimal quantity of shipments based on which high-profit or best-sellers are running low.
Evaluate real-time usage and activity patterns within the context of historic trends to quickly detect new anomalies and issue alerts of suspicious trends when they arise.
Deepen the understanding of your customers’ behavior, bringing together both in-shop and online activity to generate informed, real-time offers designed to increase expenditure or prevent churn.
Draw insights from equipment and product data to detect risk factors and quality issues in real time, enabling you to anticipate and address potential malfunction or breakdown.
Detect real-time fluctuations in the price of key materials that impact your business’s bottom line. Keep costs low by quickly renegotiating to the best available price and maximize your potential revenue.
Unify and streamline integration with events
Manage and govern your events and build rich integrations within a unified hybrid experience. Learn more about IBM webMethods Hybrid Integration.
Real stories—real impact
Discover how organizations across industries are transforming operations and decision-making with IBM Event Automation. From streamlining inventory to enhancing customer insights, these stories showcase measurable success.
Through our app, we now offer exclusive, innovative services that set us apart from the competition. Customers can access real-time information from different bourses such as the Tadāwul and others around the world, enabling them to explore new investment opportunities instantly, diversify their portfolios and maximize returns. ”
In some cases, an event-based architecture would be faster and wouldn’t put as much load on the infrastructure. It could also drive innovation, providing data to developers for creating new products and services. ”
Reham Al-Ghamdi
Vice President, Head of Technology Delivery, API Management Unit, Riyad Bank
IBM Event Automation enhanced the data accessibility and processing capabilities, enabling business and technology to efficiently collect and process large amounts of data and harness data driven insights in real time. ”
Alan Tomanek
Tax Administration System Architect, APIS IT
Event Endpoint Management in IBM Event Automation allows us easy centralized management of Kafka subscriptions. Another great value is that we have a controlled, secure way to let our power users access the schema registry and browse topics which they are authorized for. ”