Why become a Watson Health Business Partner?

Watson Health harnesses the power of IBM’s innovative technologies and global reach, along with the data, solutions, and expertise of specialized health companies.

As a Watson Health Business Partner,  you will have access to solutions that are designed to augment human expertise and improve clinical and operational workflows, allowing your clients to focus on what they do best.

Business Partner enablement – empowering you to succeed

Watson Health provides training, resources and tools to help you achieve your business goals.

Marketing enablement

  • Equip your marketers and agencies with marketing expertise and deep knowledge of data and AI innovations as well as health industries.
  • Amplify your market awareness from your association with IBM and Watson Health brands.
  • In addition to potential co-marketing opportunities, we are committed to your go to market success with a range of support packages that can help your brand awareness, demand gen.

Sales enablement

  • Equip your sales and technical sales staff with training on solution design, demo creation and delivery, sales presentations, quoting and ordering processes.
  • Additional support is always available for additional trainings, customized materials, competitive research.

Implementation and support

  • Knowledgeable Watson Health consultants and technical professionals provide solution implementation services, and train your staff how to manage the offerings effectively.
  • We ensure your teams are fully equipped to implement and support the offerings as required, so that your clients will realize the value.

Partnership models

Watson Health offers a variety of healthcare solutions and we look forward to working together to identify the partnership model that works for you

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Embedded Solution Agreement (ESA)

Embedded solutions are the combination of IBM offerings and your technology:

  • It is your branded solution being sold to your clients
  • You will provide client support for your solution
  • The solution will contain your IP, which adds significant value to the IBM technology and results in a commercially available solution
  • You must agree to meet the complete ESA program requirements 
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Primary Support Provider (PSP)

Partner-led and joint selling model:

  • Transaction-based resell model where Business Partner sells on behalf of IBM
  • Country-defined agreement
  • You must agree to meet the complete PSP program requirements

Ready to become a Watson Health Business Partner?

Contact us to learn more about how to get started as a Watson Health Business Partner

*IBM Watson Health offers additional marketing support through packages available to all Business Partners.