Get started with Digital Technical Engagement (DTE)

What is Watson?

Watson is a cognitive technology that processes information more like a human than a computer - by understanding natural language, generating hypotheses based on evidence and learning as it goes.

Access key resources to help you position, market and sell IBM Watson

Digital Technical Engagement

Explore the IBM product resources at your own pace. Each product has 3 demo assets:

  • Video demos for a quick glance
  • Product tour for a short test drive
  • Hands-on lab with tutorials for a deeper dive

News, events & webinars

Skills matter …explore technical and sales events, webinars, and replays.

Stay up to date with the lastest Watson news.

Watson Build 2018

Fast track your build with IBM Watson and Cloud services technology credits, exclusive access to IBM experts, and rich learning resources.

Watson & Cloud Ideas portal - Get started and submit your ideas today!

Better ideas lead to innovation and innovation leads to market leadership. Aha! allows you to collect, curate, and promote ideas into features or initiatives to ensure that key feedback and requests are seamlessly integrated into your product planning and development processes.

 Explore key learning resources

Level 100 certification

The following roadmaps provide foundational and intermediate knowledge on IBM's cognitive strategy, IBM's three essential cognitive use cases, and where to find supporting sales, marketing and technical resources such as Watson demos, documentation, pricing information and links to current IBM cognitive computing thought leadership.

Watson Academy

Have you completed your level 100 certifications? Find more badges and certifications on most of the Watson products on Watson Academy. Business Partners should utilize this resource while we continue to build level 200 training for you.


IBM's official developer program and offers tutorials and training, trials and downloads, and access to expert answers on IBM and open standards technologies.

Use Cases

Ready to generate demand for Watson? We have the key sales and marketing resources that can help you build your pipeline.

Watson Discovery

Unlock hidden value in data to find answers, monitor trends and surface patterns with the world’s most advanced cloud-native insight engine. 

Watson Conversation

Quickly build, test, and deploy bots or virtual agents across mobile devices, messaging platforms, or even on a physical robot to create natural conversations between your apps and users. In this Use Case, you will find the Watson Virtual Agent product. 

Watson Extend

Watson Extend is the foundational layer of Watson – transforming unstructured data into actionable insights and meaningful, valuable information for users. Its services are offered as Application Programming Interfaces (APIs) on Watson Developer Cloud. In this Use Case, you will find Visual, Speech, Language, Tone, Personality & Bluemix products.

Connect with IBM Watson

Access additional resouces and stay current with IBM Watson.