Access key resources to help you market, build, sell, and service IBM Watson

Use cases

Learn about key AI adoption patterns and use cases where customers are getting the most value out of Watson today.

Stay connected

We’re excited to be partnering with you to add business value to your clients with Watson, the AI platform for business.


Explore Watson resources at your own pace. Each product has 3 demo assets: 

  • Video demos
  • Product tour
  • Hands-on lab with tutorials

Watson & Cloud Ideas portal - Get started and submit your ideas today!

Help us improve our products! Give us your new idea for any product within the Data and AI portfolio, including Watson.

AI for Customer Care and Watson Assistant courses

Add Watson to your solution portfolio to differentiate from your competition with best-in-class AI. The Watson Foundation Competency provides you with the capabilities you need to build, sell and market Watson. Below are the latest Sales Foundation and Technical Mastery badges which will allow your team to start earning credentials toward becoming a competent IBM Watson AI Business Partner.

Who can sell Watson solutions? 

To sell IBM Watson solutions, you must be a member of IBM PartnerWorld, a global marketing and enablement program designed to support IBM Business Partners. You must also become an IBM Channel Sales Value Rewards (CVR) authorized Business Partner to sell these solutions.

Get skilled on IBM Watson

IBM PartnerWorld has identified high-value capabilities that are essential for driving clients into the digital era. By mastering the right competencies, you can offer clients unmatched value that generates business growth and revenue. Also be sure to review the enablement roadmaps for technical and sales skills.