Access key resources to help you market, build, sell, and service IBM Watson

News, events & webinars

Stay up to date with the lastest Watson news, events and webinars.

Partnering with IBM Watson

We’re excited to be partnering with you to add business value to your clients with Watson, the AI platform for business. With clients in 80 countries building Watson into their businesses, and a 70+ percent growth in organizations using Watson in 2017, IBM continues to invest heavily in our AI agenda.

Digital Technical Engagement

Explore Watson resources at your own pace. Each Watson service product has 3 demo assets:

  • Video demos for a quick glance
  • Product tour for a short test drive
  • Hands-on lab with tutorials for a deeper dive

Watson & Cloud Ideas portal - Get started and submit your ideas today!

Better ideas lead to innovation and innovation leads to market leadership. Aha! allows you to collect, curate, and promote ideas into features or initiatives to ensure that key feedback and requests are seamlessly integrated into your product planning and development processes.

Who can sell Watson solutions? 

To sell IBM Watson solutions, you must be a member of IBM PartnerWorld, a global marketing and enablement program designed to support IBM Business Partners. You must also become an IBM Channel Sales Value Rewards (CVR) authorized Business Partner to sell these solutions.

Get skilled on IBM Watson

IBM PartnerWorld has identified high-value capabilities that are essential for driving clients into the digital era. By mastering the right competencies, you can offer clients unmatched value that generates business growth and revenue. Also be sure to review the enablement roadmaps for technical and sales skills.

Watson use cases

Contract Governance

Streamline contract reviews and focus on more interesting work.

Increase productivity

Help advisors, procurement professionals, researchers and strategists find answers to complex topics more efficiently and unlock new insights. Improve performance with Watson.

Transform your call center

Watson AI for call center solutions handles common support issues - allowing agents to focus on more complex questions, reducing resolution times, and improving customer satisfaction.

Trust Your AI

Be confident the decisions your AI is making are fair and understood.

Voice of the customer

Spot trends based on customer feedback and better prioritize investments to drive revenue, reduce customer churn and proactively address customer concerns.

 Explore key learning resources

PartnerWorld University

The following roadmaps provide foundational and intermediate knowledge on IBM's cognitive strategy, IBM's three essential cognitive use cases, and where to find supporting sales, marketing and technical resources such as Watson demos, documentation, pricing information and links to current IBM cognitive computing thought leadership.

Watson Academy

Have you completed your level 100 certifications? Find more badges and certifications on most of the Watson products on Watson Academy. Business Partners should utilize this resource while we continue to build level 200 training for you.


IBM's official developer program and offers tutorials and training, trials and downloads, and access to expert answers on IBM and open standards technologies.