Get reimbursed for marketing expenses and find the available resources you need to drive demand and revenue. Two main types of co-marketing funds are available. One type is for partners based on past performance or newly onboarded partners and is controlled by the Geo. The other type is based on competencies earned.
We capture both traditional ROI stories and vision stories that follow the customer journey. The latter starts with a license purchase and is updated as capabilities expand. Each time the story is revised, it receives a social push and promotes the client’s market leadership. Capturing a customer story can lead to webinars, involvement in regional user groups and other speaking opportunities.