Get started with marketing to grow your business

Business Partner marks

The Business Partner (BP) Mark Generator tool enables you to customize the BP mark to share your achievements. Use your BP mark for email signatures or co-branded collateral that you’ve created. Please note that use of the IBM logo requires legal permission and must be requested by an IBMer. Contact your channel marketing lead for more information.

My Digital Marketing platform

Use My Digital Marketing to generate leads with access to campaigns, web content syndication, email marketing and social automation. Select Campaigns (top navigation) to access campaigns, and then make selections under Products, Services or Solutions, and Language. Select Asset Library from the top, and follow the same selections (from the side) to access marketing assets.

Co-marketing funds

Get reimbursed for marketing expenses and find the available resources you need to drive demand and revenue. Two main types of co-marketing funds are available. One type is for partners based on past performance or newly onboarded partners and is controlled by the Geo. The other type is based on competencies earned.

Share customer stories

We capture both traditional ROI stories and vision stories that follow the customer journey. The latter starts with a license purchase and is updated as capabilities expand. Each time the story is revised, it receives a social push and promotes the client’s market leadership. Capturing a customer story can lead to webinars, involvement in regional user groups and other speaking opportunities.

Showcase your subject matter expertise

User communities

You and your clients are invited to join the conversation in our online user communities: one for marketing and commerce and another for B2B collaboration practitioners. Content and conversation are organized into groups by solution area. User communities are learning environments where you can showcase your subject matter expertise (but avoid promoting yourself in a sales manner).

Regional user groups

Regional user groups are typically hosted by IBM and may be sponsored by a Business Partner. Some events may be hosted by a Business Partner in conjunction with the Customer Success Management team. Visit Events to view any upcoming regional user groups, and contact your channel marketing lead to determine if any sponsorship or hosting opportunities are available.

Present a consistent visual message

Client presentation and messaging

The latest client presentation and messaging resources can be found in Seismic@ibm.

Co-presence at third-party events

Co-presence at third-party events

Develop a co-presence in these ways:

  • Sponsoring or co-presenting
  • Hosting a pre-event webinar
  • Exhibiting awareness in front of sellers
  • Co-developing a blog post
  • Planning a meeting with joint clients
  • Strategizing on surround events

Evaluate the event calendar, assess where you want to gain additional footprint and contact either your Business Partner representative or your ecosystem marketing lead.