Watson Marketing grows customer loyalty

Engaging clients anywhere in near real time with tailored, relevant messages helps drive loyalty and leads to increased conversions. Watch how artificial intelligence (AI) can improve the customer experience.

Watson Marketing clients are working smarter

AI-powered solutions enable clients to hit the market faster than ever. AI helps them leverage their data and quickly make sense of it. See how AI augments their teams to get insights and optimize their customers' experience to drive growth for their brands.

Analysts rank IBM Watson Marketing as a leader

IBM is an undisputed leader in AI-powered digital marketing solutions, according to top research analysts—and with more than 1,000 researchers focused solely on AI, IBM helps you make the most of your investment

Forrester Wave analysis

IBM is a leader in cross-channel campaign management.

2019 Marketing trends report

Nine factors reshaping marketing and how you can stay ahead of them

Become a Business Partner

Join the most profitable partner program in the industry that offers complimentary training, flexible partner types, demo resources and sales tools that drive revenue opportunities.

Watson Marketing Solutions

Personalized marketing

Personalized marketing puts the power of data in the hands of the marketer, allowing clients to orchestrate unified campaigns, online and offline, and deliver on their brand promise at every touchpoint.

Marketing analytics

Marketing analytics enable marketers to harness data across the entire customer journey, forming a complete view of their customers. Clients can uncover relevant insights and recommendations that get smarter with each interaction, so they can drive the results they want.