Get started with IBM Security marketing

Marketing overview

Explore all the marketing benefits available to IBM Business Partners. 

Co-marketing programs

Get reimbursed for marketing expenses, and find the available resources you need to drive demand and revenue for IBM Security solutions and services.

Digital Content Marketing

Use Digital Content Marketing (DCM) to generate leads and create digital campaigns with access to campaign content, web content syndication, email marketing and social automation. Scroll down the page to browse available DCM campaigns for IBM Security.

Digital Content Marketing campaigns for IBM Security

Guardium Analyzer

Need to get ahead of GDPR, CCPA and other compliance regulations?  Launch the Guardium Analyzer campaign to help organizations of all sizes in any vertical to begin the access process.


Guardium Smarter Data Protection 

Security and compliance professionals are facing more data, regulations, and security tools than ever before – with obstacles to sensitive data protection growing larger every day.


IAM Cloud Identity

The Cloud Identity Connect campaign guides prospects, clients or both on the process to easily add cloud application access in seconds without replacing on-premises identity and access technology. 

IAM Secret Server

Use this campaign to help prospects and clients understand the importance of privileged access management (PAM) and how it can help prevent cyber attacks by securing privileges for service, application, root and administrator accounts across the enterprise.

MaaS360 with Watson

Utilize this campaign to inform organizations about the power of AI for unified endpoint management (UEM) with MaaS360.




The QRadar campaign educates organizations on how to detect and prioritize threats in real time; gain comprehensive, intelligent insight into attacks; and investigate and respond with speed and accuracy.


Resilient Security Orchestration, Automation and Response (SOAR) 

Arm your clients with the industry’s leading SOAR platform.  The Resilient SOAR campaign enables you to educate your clients throughout the buyer's journey, informing them of the total economic impact of the platform.