See how Business Partners can unlock the full potential of hybrid cloud.

We're here to guide you

Finding a clear path forward to meet the evolving market needs of your clients can be demanding. You've explored countless solutions and products but wonder if it is adding value to your companies. We understand what it takes to help clients thrive in the digital era. With IBM as your partner, you can further grow your business with exclusive sales enablement tools, education, benefits and much more.

Celebrating your every step

Every element, tool and resource of the PartnerWorld program is there to provide you with a roadmap to demonstrate your competencies and advance you through program levels — so you can maximize your benefits.



Join PartnerWorld and get immediate access to benefits including:

  • Online training
  • Global Solution Directory
  • Third-party discounts



Gain additional access to benefits including:

  • My Digital Marketing
  • Business Partner marks
  • Training vouchers


Unlock several higher-value program benefits including:

  • Event packages
  • Partnership Executive
  • Program Concierge support



Receive access to the most exclusive set of benefits including:

  • A seat at the Senior IBM Executive Roundtables
  • A consult with an IBM technical expert

Achieving competencies

When you earn a competency, you are recognized as a top Business Partner within the program. You also earn additional competency specific benefits from us to continue building your business.

What is a competency?

Competencies are capabilities identified by PartnerWorld that are essential for developing the expertise to deliver high-value solutions — differentiating you from your competition.

How do you earn a competency?

There are three criteria to earning a competency:

  1. Skills
  2. Resources
  3. Sales success (competency-specific)

How many competencies are there?

There are 30 different competencies available within a wide array of IBM products, solutions and services.

  • Cloud
  • Data and AI
  • IBM Global Financing
  • Security
  • Services
  • Systems
  • Talent Management Solutions
  • Watson Customer Engagement
  • Watson Financial Services
  • Watson Internet of Things

Your journey doesn't end here

The journey through PartnerWorld is filled with rewarding benefits and training along the way.

Program benefits

Get rewarded with benefits that increase in value based on your achievements.

Training and support

Align your business with world-class training and expertise when you need it.

Join the ecosystem

Are you ready to surpass the expectations of your clients?

Create solutions and reach new clients by joining our ecosystem of partners, experts and digital marketplaces.

Let’s build tomorrow. Together.

Access a portfolio with the depth and breadth to help you grow.