IBM Sales Partner Advocacy

When IBM Business Partners sell IBM Technology Offerings as part of their solution, service or application to IBM-covered clients, IBM can compensate its sales team to support your deal.

  • Effective July 1, 2021
  • Partner participation is optional

PartnerWorld Build Track

Build Track aligns to benefits that support partners building IP and delivering innovative solutions

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As a member of IBM PartnerWorld, you can join the Build Track and unlock a variety of benefits including proactive reach out from the partner support desk, program welcome information and onboarding.


Explore IBM technologies with technical build assistance, training and education — including exclusive access to expert migration and modernization from IBM's Hybrid Cloud Build Team.




Publish your solutions to the IBM Global Solutions Directory and request a technical validation. Tout your knowledge with Business Partner identify marks that align to your completed competencies.


Go to market with IBM and your industry peers. Leverage marketing templates and access customizable content to evangelize your solutions in the market.

Build track use cases

A partner ecosystem designed to help you achieve new levels of success.

The possibilities are endless, but here are a few: 

  • Build and deploy your client facing banking application faster on IBM’s financial services-ready public cloud at a lower cost
  • Connect machines, tools and sensors on IBM’s Cloud to improve production visibility
  • Build HIPAA-Compliant data warehousing on IBM’s Cloud to securely store, process and transmit clinical information

Value-add benefits

IBM Partner Package

Available for partners who want to unlock additional benefits. Choose and purchase the package that is best for your needs.

Skills Training and certifications

Access a library of training and certifications designed for IBM Build partners. 


IBM PartnerWorld Competency Program is designed to highlight Build partners who have demonstrated technical proficiency and proved customer success in strategic specialized solution areas focused on IBM Cloud.

No-charge Cloud credits for new partners

IBM Cloud credits for new Business Partners (*IBM Cloud credits need to be claimed within the first 60 days of becoming a partner) offers no-charge IBM Cloud credits for hands-on access to 170+ industry-leading cloud services to learn the technology and build solutions. 

Business Partner Connect

Connect and collaborate with other IBM Business Partners to create new opportunities, support common customers and expand your market reach. 

IBM Partner Support Desk

Contact the IBM Support Desk for personalized guidance to help ensure you are successfully navigating the program and maximizing value from the benefits available to you.

Build for hybrid cloud

IBM’s Hybrid Cloud Build Team offers hands-on assistance to leverage IBM technologies for hybrid cloud solutions, upskill teams and co-create an MVP.

PartnerWorld Benefits

IBM Partner Packages

Unlock additional benefits. Choose and purchase the learning, dev and test package that is best for your needs.


For Build and Service Partners that are getting started with IBM Cloud and Cognitive offerings.


For Build, Service and Sell Partners that require learning, development, demo and test environments.


For Build, Service and Sell Partners that require more cloud credits and education benefits.


For Partners who want access to the full suite of IBM Business Partner Benefits.

Explore the different packages


Build Competencies

Build competencies are for partners that develop innovative products built on IBM technologies.

Service Competencies

Service competencies are for partners that provide managed, implementation and modernization, migration services, and more on IBM technologies.

Sell Competencies

Sell competencies are for partners that want to have sales and technical expertise around IBM offerings. Sell competencies can be earned in Specialist and Expert levels.

Explore the different competencies