Run a complete digital campaign 

DCM is a no-charge benefit for registered IBM Business Partners

Email Marketing

Select from customizable, ready-to-send emails or create your own. Automated email workflows support multi-touch campaigns, including smart event invites.

Syndicated Web Content

Drive demand by embedding IBM web content on your website that automatically updates. Plug-ins include web tiles and banners and single and multi-page product pages.

Social Media Automation

Link social profiles, schedule posts and customize content from a library of posts that drive to valuable assets. Or, create and schedule your own posts.

Marketing Collateral

Assets and collateral collections are ready-to- download and use digitally or print. Some assets are also available with contact customization.

Engage clients with automated marketing

Need a marketing automation platform? Use DCM to plan, automate and analyze campaigns with IBM-provided content, or create your own campaigns.

Already have a marketing automation platform? Push content from DCM to Hubspot, Pardot and Hootsuite and connect to your CRM to integrate leads and contacts.

Need something simpler? With DCM, you can simply download assets to use any way you like.

Digital marketing with real results

IBM partner InterCompany transformed from using traditional to digital marketing, using DCM campaigns and co-marketing funds, and increased metrics across the board, resulting in $1.8M in VLRC and $.13M in win revenue.

Learn how to use popular DCM features

Send an email

Watch how to send an email, including uploading a contact list and see what is editable within the mailing.

Activate a campaign

Walk through campaign activation steps to see what can be edited and how to activate the campaign.

Schedule a social post

Learn how to find social posts, edit and copy text, or schedule them within the DCM platform.

Customizing collateral

Learn how to find and customize assets with your company contact information in just a few easy steps.

Using email workflows

Working within campaigns, this video shows you how to select multiple emails, preview and edit to send as a series in an automated workflow. .

Website content syndication

This video shows you how to select the products and solutions relevant for your business and get the embed code to activate the IBM Showcase on your website.

Helpful resources

DCM YouTube channel — Watch replays of deep-dive series on DCM topics such as campaign strategy and activation, social best practices and web content syndication. New users can get started with a 12-minute platform overview — link below.


For IBM DCM content support, contact

For DCM platform technical support, contact

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