What is IBM Co-Marketing

What is IBM Co-Marketing?

Co-Marketing helps IBM Business Partners execute successful marketing campaigns to:

  • drive demand and increase sales for IBM and its Business Partners
  • promote, demonstrate or explain IBM products or services -  or -  drive demand for the solutions you build where IBM Cloud & Cognitive Software is embedded
Why IBM Co-Marketing

Why IBM Co-Marketing?

Co-Marketing can help you:

  • further your success in IBM strategic growth areas
  • support your portfolio of offerings that includes IBM products
  • differentiate your solutions and services
  • get your message in front of your clients
  • help clients improve business outcomes
  • cultivate client loyalty
What can I use co-mktg for?

What can I use Co-Marketing funds for?

Co-Marketing can be used for a broad selection of campaign tactics including…

  • Digital Marketing – Webcasts, social media, search engine optimization, email marketing…and more!
  • Event Marketing – Business Partner events, third-party and IBM-sponsored trade shows…just to name a few!
  • Traditional Marketing – Direct marketing, telemarketing, advertising …. use your imagination!

What IBM Business Partners say

“In this region, having a company like IBM behind your marketing gives you a lot of advantages, particularly when you are approaching those that are sensitive to security and cloud enablement....”

— Ile Ristov, Sales Manager, IBM Business Partner InTec System

“We are focusing on certain key markets and our aim is to provide the best IT Solutions. Our co-operation with IBM secures the optimum quality on the design and implementation of every proposition.”

— Dimitris Sourmelidis, Sales Manager, IBM Business Partner Cosmos Business System

Co-Marketing resources

Eligibility

Find out if you qualify for co-marketing funds. Contact your local IBM marketing representative or email ibmcmc@us.ibm.com.

Ready-to-use-campaigns

Don't work hard for better marketing, put better marketing to work, with IBM My Digital Marketing.

Success stories

See how Business Partners have successfully leveraged IBM funding and the digital marketing automation platform to run marketing campaigns

Accomplish more together. Become an IBM Business Partner.