What IBM Business Partners say

“We’re not a big company, so Co-Marketing funds are very valuable in allowing us to focus on lead generation.”

Trond Lunde, Founder of TheBplan AS

“Co-Marketing has helped us to be more relevant to our customers and hold more in-depth discussions around the big topics — the subjects they actually care about.”

— Anthony Nartey, Chief Sales and Marketing Officer for Orb Data Ltd.

Co-Marketing tools and resources

Co-Marketing Guide

Learn about the IBM Co-Marketing Center, how to request funds and submit claims. (Guidance may not apply in all geographies.)


To find out if you qualify for co-marketing funds, contact your local IBM marketing representative or email ibmcmc@us.ibm.com.

Digital content marketing

You're always seeking new ways to connect with clients. IBM has assets and ready-to-use campaigns to help.

Success stories

See what other Business Partners have done with co-marketing funds to successfully generate leads and win revenue.

Accomplish more together. Become an IBM Business Partner.