What is the IBM Co-Marketing program?

The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. When you go to market, we go with you. Whether you're launching a fully integrated digital marketing campaign with multiple tactics, or participating in a one-time trade show or conference, IBM resources can help.

Let's go to market together

We’re in this together

For eligible IBM Business Partners, co-marketing can help you reach new clients, expand to new areas, or cultivate existing relationships. The IBM Co-Marketing program is one of the benefits for IBM Business Partners designed to help you succeed.

Bring your vision to life

Co-Marketing funds from IBM can support a wide variety of marketing tactics including webcasts, social media, email, in-person events, advertising, web sites and much more. We’re here to support you bringing your marketing plan to life.

Take advantage of an ecosystem of success

“IBM Co-Marketing gives us the chance to expand our scope and frequency in our Co-Marketing activities into the market we serve.” — Tawuya Mutangadura, Sales and Marketing Director, Zimbabwe, Kenac computer Systems 

“One of the biggest benefits that we see in the Co-Marketing program is that it brings us closer to IBM and it leads to greater cooperation between the two organizations. It also allows us to do a lot more than we, as a relatively small organization, could do on our own. That process allows us to reach a much wider audience.” — Chris O'Connell, Managing Director, South Africa, BITanium 

Co-Marketing resources


Find out if you qualify for co-marketing funds. Contact your local IBM marketing representative or email ibmcmc@us.ibm.com.


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Success stories

See how Business Partners have successfully leveraged IBM funding and the digital marketing automation platform to run marketing campaigns

Accomplish more together. Become an IBM Business Partner.