What is the IBM Co-Marketing program?

The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. When you go to market, we go with you. Whether you're launching a fully integrated digital marketing campaign with multiple tactics, or participating in a one-time trade show or conference, IBM resources can help.

Let's go to market together

We’re in this together

For eligible IBM Business Partners, co-marketing can help you reach new clients, expand to new areas, or cultivate existing relationships. The IBM Co-Marketing program is one of the benefits for IBM Business Partners designed to help you succeed.

Bring your vision to life

Co-Marketing funds from IBM can support a wide variety of marketing tactics including webcasts, social media, email, in-person events, advertising, web sites and much more. We’re here to support you bringing your marketing plan to life.

Take advantage of an ecosystem of success

“IBM Co-Marketing gives us the chance to expand our scope and frequency in our Co-Marketing activities into the market we serve.” — Tawuya Mutangadura, Sales and Marketing Director, Zimbabwe, Kenac computer Systems 

“One of the biggest benefits that we see in the Co-Marketing program is that it brings us closer to IBM and it leads to greater cooperation between the two organizations. It also allows us to do a lot more than we, as a relatively small organization, could do on our own. That process allows us to reach a much wider audience.” — Chris O'Connell, Managing Director, South Africa, BITanium 

Co-Marketing resources

Eligibility

Find out if you qualify for co-marketing funds. Contact your local IBM marketing representative or email ibmcmc@us.ibm.com.

Ready-to-use-campaigns

Don't work hard for better marketing, put better marketing to work, with IBM My Digital Marketing.

Success stories

See how Business Partners have successfully leveraged IBM funding and the digital marketing automation platform to run marketing campaigns

Accomplish more together. Become an IBM Business Partner.