What is IBM Co-Marketing

What is IBM Co-Marketing?

Co-Marketing helps IBM Business Partners execute successful marketing campaigns to:

  • drive demand and increase sales for IBM and its Business Partners
  • promote, demonstrate or explain IBM products or services -  or -  drive demand for the solutions you build where IBM Cloud & Cognitive Software is embedded
Why IBM Co-Marketing

Why IBM Co-Marketing?

Co-Marketing can help you:

  • further your success in IBM strategic growth areas
  • support your portfolio of offerings that includes IBM products
  • differentiate your solutions and services
  • get your message in front of your clients
  • help clients improve business outcomes
  • cultivate client loyalty
What can I use co-mktg for?

What can I use Co-Marketing funds for?

Co-Marketing can be used for a broad selection of campaign tactics including…

  • Digital Marketing – Webcasts, social media, search engine optimization, email marketing…and more!
  • Event Marketing – Business Partner events, third-party and IBM-sponsored trade shows…just to name a few!
  • Traditional Marketing – Direct marketing, telemarketing, advertising …. use your imagination!

What IBM Business Partners say

“In this region, having a company like IBM behind your marketing gives you a lot of advantages, particularly when you are approaching those that are sensitive to security and cloud enablement....”

— Ile Ristov, Sales Manager, IBM Business Partner InTec System

“We are focusing on certain key markets and our aim is to provide the best IT Solutions. Our co-operation with IBM secures the optimum quality on the design and implementation of every proposition.”

— Dimitris Sourmelidis, Sales Manager, IBM Business Partner Cosmos Business System

Co-Marketing resources


Find out if you qualify for co-marketing funds. Contact your local IBM marketing representative or email ibmcmc@us.ibm.com.


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Success stories

See how Business Partners have successfully leveraged IBM funding and the digital marketing automation platform to run marketing campaigns

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