Reach new clients and show ROI

"IBM DCM made launching social and email campaigns very easy. We could quickly identify ready-to-use materials and customize them with our own company messaging and contact information."

— Imran Khan, Business Head for Techjockey

Build knowledge

Access market intelligence and insights to create new business value

Market research & insights

Intelligence to inform your investment strategy, market focus and portfolio decisions.

Partner success stories

Find out how Business Partners have succeeded in marketing their solutions, winning clients and expanding business.

Quarterly Marketing Guidance

Get updates on new marketing campaigns, industry trends, and programs in this on-demand webcast and presentation.

Enterprise Design Thinking

Learn the basics of Design Thinking and how to apply the framework to deliver and scale marketing outcomes.

Engage clients

Reach the right clients and generate demand

Ready-to-use campaigns

IBM Digital Content Marketing (DCM) provides partner-ready digital campaign content.

Book a briefing center

Take advantage of IBM Briefing Centers to host client meetings and promote solutions using IBM technology.


IBM Co-Marketing helps with marketing expenses and resources to drive revenue for solutions and services.

Promote your business

Demonstrate expertise and stand out in a crowded marketplace

Business Partner marks & certificates

When you become an IBM Business Partner, you have access to exclusive Business Partner marks and certificates.

Global Solutions Directory

Market your solutions and capabilities to a worldwide audience. Find out how to participate.

Success story writing

Receive a professionally written client success story featuring your business based on your client reference in IBM Client Success Central.

Marketplace support

Add your offering to the IBM Cloud Catalog to get your service in front of developers in the environment where they're working every day.

Get marketing funding

Maximize your marketing investments and create impactful campaigns


IBM Co-Marketing benefit provides funding and resources to help drive demand for your solutions.

Already a partner?

Login to access the Co-Marketing Center (CMC) and view comprehensive co-marketing guides.

IGV sees 20% boost in new sales leads

Using IBM® Co-Marketing funds, IBM Business Partner IGV strengthened its web positioning running Google ads to draw customers to a new landing page. Through better-focused digital marketing efforts, IGV has driven greater engagement on its website – both from existing and new customers.

Accomplish more together. Join PartnerWorld to unlock benefits.