Reach new clients and show ROI

"IBM DCM made launching social and email campaigns very easy. We could quickly identify ready-to-use materials and customize them with our own company messaging and contact information."

— Imran Khan, Business Head for Techjockey

Build knowledge

Access market intelligence and insights to create new business value

Market research & insights

Intelligence to inform your investment strategy, market focus and portfolio decisions.

Partner success stories

Find out how Business Partners have succeeded in marketing their solutions, winning clients and expanding business.

Quarterly Marketing Guidance

Get updates on new marketing campaigns, industry trends, and programs in this on-demand webcast and presentation.

Enterprise Design Thinking

Learn the basics of Design Thinking and how to apply the framework to deliver and scale marketing outcomes.

Engage clients

Reach the right clients and generate demand

IBM My Digital Marketing

Find ready-to-use marketing assets and campaigns. Either download or personalize, execute and measure right  in the platform. 

Book a briefing center

Take advantage of IBM Briefing Centers to host client meetings and promote solutions using IBM technology.


IBM Co-Marketing helps with marketing expenses and resources to drive revenue for solutions and services.

Promote your business

Demonstrate expertise and stand out in a crowded marketplace

Business Partner marks & certificates

When you become an IBM Business Partner, you have access to exclusive Business Partner marks and certificates.

Global Solutions Directory

Market your solutions and capabilities to a worldwide audience. Find out how to participate.

Success story writing

Receive a professionally written client success story featuring your business based on your client reference in IBM Client Success Central.

Marketplace support

Add your offering to the IBM Cloud Catalog to get your service in front of developers in the environment where they're working every day.

Get marketing funding

Maximize your marketing investments and create impactful campaigns


IBM Co-Marketing benefit provides funding and resources to help drive demand for your solutions.

Already a partner?

Login to access the Co-Marketing Center (CMC) and view comprehensive co-marketing guides.

Prolifics generated more than USD $1 million

IBM Business Partner Prolifics used IBM co-marketing funds to launch a multi-touch campaign featuring telesales, digital marketing, targeted emails and a seminar. The integrated campaign  resulted in USD $1 million in qualified opportunities and nearly doubled closed-won opportunities.

Accomplish more together. Join PartnerWorld to unlock benefits.