Go further with your marketing

IBM Co-Marketing benefit provides Business Partners with an opportunity to expand the scope and frequency of their marketing efforts, and tap into new markets, industries and customer pools. 

Listen to Business Partners explain the value they’ve found from leveraging the Co-Marketing benefit.

Build knowledge

Access market intelligence and insights to create new business value

Market research & insights

Intelligence to inform your investment strategy, market focus and portfolio decisions.

Partner success stories

See how Business Partners have succeeded in marketing their solutions and expanding business.

Ecosystem Essentials

Get the most important marketing, sales and learning guidance.

Enterprise Design Thinking

Learn the basics of Design Thinking and how to scale marketing outcomes.

Engage clients

Reach the right clients and generate demand

IBM My Digital Marketing

Find ready-to-use marketing assets and campaigns. Either download or personalize, execute and measure right  in the platform. 


Progress and close more deals. Find the most up to date sales assets like sales kits and solution briefs all in one platform.


IBM Co-Marketing helps with marketing expenses and resources to drive revenue for solutions and services.

Promote your business

Demonstrate expertise and stand out in a crowded marketplace

Business Partner marks & certificates

When you become an IBM Business Partner, you have access to exclusive Business Partner marks and certificates.

Global Solutions Directory

Market your solutions and capabilities to a worldwide audience. Find out how to participate.

Success story writing

Receive a professionally written client success story featuring your business based on your client reference in IBM Client Success Central.

Marketplace support

Add your offering to the IBM Cloud Catalog to get your service in front of developers in the environment where they're working every day.

Get marketing funding

Maximize your marketing investments and create impactful campaigns


IBM Co-Marketing benefit provides funding and resources to help drive demand for your solutions.

Already a partner?

Login to access the Co-Marketing Center (CMC) and view comprehensive co-marketing guides.

Accomplish more together. Join PartnerWorld to unlock benefits.