Find your incentives

Use the search below to view incentives and promotions for the products you are authorized to market in your country or to look for a specific announcement letter.

Software incentives

IBM recognizes Business Partners for the role they play and the value their business brings to drive sales.

New License (NL)

IBM Business Partners can earn incentives for On-Premise New License software for their pre-sales and post-sales value in the end-to-end sales cycle.  

Subscription & Support (S&S)

IBM Business Partners can earn incentives for On-Premise software subscription and support when providing continued coverage, ensuring software is deployed, upgraded, supported, and renewed on-time.

Committed Term License (CTL)

IBM Business Partners can earn incentives when they resell committed term license subscriptions.

More details coming soon!

Software as a Service (SaaS)

IBM Business Partners can earn up to 20% in reseller incentives when they land new opportunities, drive adoption and expansions, and renew IBM Hosted SaaS Offerings through their preferred distributor. 

Hardware incentives

Partner Growth Incentive

Get rewarded for getting started in the PartnerWorld program and investing in IBM qualifications and certifications.

Sell to a non-industry client

Program details are available in the Announcement letter. Please use the search on the page to look up the Announcement letter  or contact your IBM Distributor or PWCS for help.

Resell Power or Storage

Achieve Competency status in Storage Systems or Server Systems

Program details are available in the Announcement letter. Please use the search on the page to look up the Announcement letter  or contact your IBM Distributor or PWCS for help.

Know your IBM

Know your IBM makes rewards available to individual technical and sales representatives

IBM public cloud

Explore a variety of different card types to depict your content in a consumable way when scanning content is desirable

IBM public cloud resell incentive

Partners can get rewarded when they resell the IBM public cloud offering through their preferred distributor.

IBM public cloud  lead passing

Learn more about receiving lead passes for IBM public cloud opportunities.

Participation requirements

A Business Partner must fulfill all the following requirements to participate in any of the resell incentives.

PartnerWorld Membership

The Business Partner must be an approved member in IBM PartnerWorld at any level

Business Partner Agreement

The IBM Business Partner must have a signed Business Partner Agreement (BPA).

Distributor Alignment

Resellers must select a Preferred Value Add Distributor if your country is in the Authorized Distribution or in Open Distribution.

Authorization to resell

The Business Partner must be authorized to resell the offering. Many offerings may not require authorization.

Additional resources

IBM Global Financing

Close higher value SaaS deals with a payment plan when the SaaS contract specifies prepaid annual or multi-year upfront payments. Leverage IBM Global Financing to finance any remaining S&S renewal and help your clients avoid project delays.

Passport Advantage Online

Track customer information and activities, and view agreements with Passport Advantage Online.

Incentive Calculator

Please use the incentive calculator* to understand potential earnings when reselling IBM Software.

*The calculator is only for planning and demonstration purposes and do not represent a guarantee of future payments.


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Any pricing displayed on this page is provided for illustrative purposes only and does not represent the price for which IBM will sell any associated IBM product or services to its clients or Business Partners. Such pricing should not be considered an offer to sell or a pricing quote for IBM products or services.


IBM accepts no liability or responsibility for the use of such illustrative pricing. Should you wish to secure pricing for IBM products or services, contact IBM or your IBM Distributor.