Software incentives

A wide range of incentives are available for selling IBM software

Get paid (twice)

IBM software incentives reward IBM Business Partners for selling new licenses, subscriptions, renewals and more.

IBM Partner Practice Guide

From market context to solution deployment, the IBM Partner Practice Guide can accelerate your success.

Systems incentives

Earn more from reselling IBM Systems offerings

Industry leading sales margins

Register your deal to unlock additional discounts on orders placed using Value Seller.

Exclusive incentives for Competency Partners

All Business Partners achieving a Systems Competency qualify for quarterly rebates and Business Development Fund.

Know your IBM

Business Partner employees can earn points on a re-loadable gift card for performing online education and selling qualifying products.

IBM Cloud Platform

IBM Cloud Platform reseller incentive

Partners can get rewarded when they resell the IBM Cloud Platform offering through their preferred distributor.

IBM Cloud Platform selling program guide

View our digital program guide that connects you with high quality resources and processes to help you sell IBM Cloud Platform.

IBM Partner Marketplaces

Cloud Marketplace Reseller

Earn up to 20%* when you resell through a cloud marketplace.

*IBM Cloud Aggregators shall have sole discretion in determining the amount of rebate the Cloud Aggregator provides the Reseller, if any. Resellers should discuss the rebate directly with their Cloud Aggregator.

Get Started

Become a Cloud Marketplace Reseller.

Participation requirements

A Business Partner must fulfill all the following requirements to participate in any of the resell incentive programs.

PartnerWorld Membership

The Business Partner must be an approved member in IBM PartnerWorld at any level

Business Partner Agreement

The IBM Business Partner must have a signed Business Partner Agreement (BPA).

Distributor Alignment

Resellers must select a Preferred Value Add Distributor if your country is in the Authorized Distribution or in Open Distribution.

Authorization to resell

The Business Partner must be authorized to resell the offering. Many offerings may not require authorization.

Additional resources

IBM Global Financing

Close higher value deals with a payment plans when the contract specifies prepaid annual or multi-year upfront payments. Leverage IBM Global Financing to finance any remaining S&S renewal and help your clients avoid project delays.

Passport Advantage Online

Track customer information and activities, and view agreements with Passport Advantage Online.

Incentive Calculator

Please use the incentive calculator* to understand potential earnings when reselling IBM Software.

*The calculator is only for planning and demonstration purposes and do not represent a guarantee of future payments.


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Any pricing displayed on this page is provided for illustrative purposes only and does not represent the price for which IBM will sell any associated IBM product or services to its clients or Business Partners. Such pricing should not be considered an offer to sell or a pricing quote for IBM products or services.


IBM accepts no liability or responsibility for the use of such illustrative pricing. Should you wish to secure pricing for IBM products or services, contact IBM or your IBM Distributor.