Software incentives

A wide range of incentives are available for selling IBM software

New and Subscription Licenses

Earn up to 45%

IBM software incentives rewards Business Partners for selling in different purchasing options. Read more about New Licenses and Subscription Licenses.

Renewals: Subscription & Support (S&S)

Earn up to 14%

Earn rewards when you retain clients and sell on time. For clients with a commitment for renewal.


Earn up to 15%

SaaS incentives reward Business Partners for new, renewed, and extended subscription that are quoted.

IBM Cloud Platform incentive

Earn up to 10%

Partners can get rewarded when they resell the IBM Cloud Platform offering through their preferred distributor.

Cloud Marketplace Reseller

Earn up to 20%

Partners can get rewarded when resell through a cloud marketplace.

*IBM Cloud Aggregators shall have sole discretion in determining the amount of rebate the Cloud Aggregator provides the Reseller, if any.

Infrastructure incentives

Earn more from reselling IBM Infrastructure offerings

Industry leading sales margins (Transactional Incentives)

Register your deal to unlock additional discounts on orders placed using Value Seller.

Exclusive incentives for Competency Partners

All Business Partners achieving an Infrastructure Competency qualify for quarterly rebates and Business Development Fund.

Know your IBM

Business Partner employees can earn points on a re-loadable gift card for performing online education and selling qualifying products.

Participation requirements

A Business Partner must fulfill all the following requirements to participate in any of the resell incentive programs.

PartnerWorld Membership

The Business Partner must be an approved member in IBM PartnerWorld at any level

Business Partner Agreement

The IBM Business Partner must have a signed Business Partner Agreement (BPA).

Distributor Alignment

Resellers must select a Preferred Value Add Distributor if your country is in the Authorized Distribution or in Open Distribution.

Authorization to resell

The Business Partner must be authorized to resell the offering. Many offerings may not require authorization.

Additional resources

IBM Global Financing

Close higher value deals with a payment plans when the contract specifies prepaid annual or multi-year upfront payments. Leverage IBM Global Financing to finance any remaining S&S renewal and help your clients avoid project delays.

Passport Advantage Online

For Software, track customer information and activities, and view agreements with Passport Advantage Online.


Reach new clients with exclusive market intelligence, co-marketing funds, and more.


Any pricing displayed on this page is provided for illustrative purposes only and does not represent the price for which IBM will sell any associated IBM product or services to its clients or Business Partners. Such pricing should not be considered an offer to sell or a pricing quote for IBM products or services.


IBM accepts no liability or responsibility for the use of such illustrative pricing. Should you wish to secure pricing for IBM products or services, contact IBM or your IBM Distributor.