Get started with IBM marketing resources for Business Partners

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Marketing resources

Learn more about the marketing benefits and tools available to IBM Business Partners.

Quarterly marketing guidance

Maximize your marketing

Learn about co-marketing

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Sales resources

Product sales kits and plays contain ready-to-use materials that can help you generate leads and sell specific products, services and solutions.

Cloud & Cognitive software growth playbook

Data and AI on Seismic

Demo products

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Ready for IBM Data and AI: A technical validation program for ISVs

As a Ready for IBM Data and AI solution partner, you'll have access to even more benefits and programs - over and above those included in your PartnerWorld membership.

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IBM My Digital Marketing — generate leads and create digital campaigns with the collateral below

Register for My Digital Marketing Read the guide

Cognos and Planning Analytics

Marketing campaigns

Cognos Analytics: All the answers you need in one place campaign

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Planning Analytics - Upgrading Cognos TM1 10.2 to Planning Analytics campaign

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Planning Analytics for Financial Planning and Analytics (FP&A) campaign

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Supply Chain Planning with IBM Planning Analytics campaign

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Sales Planning assets

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Workforce Planning assets

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Planning Analytics: Marketing Planning assets

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Planning Analytics - IT Planning assets

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Virtual event-in-a-box

Access the guide and templates

Cloud Pak for Data/System

Marketing campaigns

Cloud Pak for Data System (including IBM Performance Server for PostgreSQL) campaign

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Cloud Pak for Data - Make Your Data Ready for the Cloud campaign

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Virtual event-in-a-box

Access the guide and templates

DataOps

Marketing campaigns

Application Modernization with IBM InfoSphere Virtual Data Pipeline campaign

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Deliver Business Ready Data with a Governed Data Lake using IBM Cloud Pak for Data campaign

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Unleashing Business Ready Data with IBM Watson Knowledge Catalog campaign

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Quickly establish data privacy processes for regulations with IBM StoredIQ InstaScan campaign

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Implementing and driving successful GDPR outcomes campaign

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Data Science  

Marketing campaigns

Transform Business Decision - Making with Powerful Optimization Solutions -  Decision Optimization

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World Leader in Statistical Software - IBM SPSS campaign

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Virtual event-in-a-box

Access the guide and templates

Hybrid Data Management 

Marketing campaigns

Hybrid Data Management/HDMP collection

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Db2, AI Database campaign

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Data Lake collection

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DB2 Warehouse on Cloud campaign

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Cloud Pak for Data System (Including Netezza Performance Server) campaign

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Virtual event-in-a-box

Access the guide and templates

You may qualify for a cash incentive of up to $2k for using digital marketing

View eligibility requirements