Get started with Data and AI marketing resources for Business Partners

IBM Marketing resources

Learn more about the marketing benefits and tools available to IBM Business Partners.

IBM Digital Content Marketing (DCM)

Generate leads and create digital campaigns with access to campaign content, web content syndication, email marketing and social automation. Scroll down the page to browse available IBM Data and AI DCM campaigns.

Data and AI Events-in-a-Box

Your one-stop shop to plan and execute successful demand generation events.

Close your deals faster with IBM sales kits

Product sales kits contain ready-to-use materials that can help you generate leads and sell specific products, services and solutions.

Ready for IBM Data and AI: A technical validation program for ISVs

As a Ready for IBM Data and AI solution partner, you'll have access to even more benefits and programs - over and above those included in your PartnerWorld membership.

Cloud Pak for Data marketing material

Hybrid Data Management 

Marketing campaigns and collections

Db2 Event Store/ Fast Data

Hybrid Data Management/HDMP


Integrated Analytics System

MongoDB enterprise advanced 

PDA/Netezza migration

Unified Governance & Integration 

Marketing campaigns and collections

General Data Protection Regulation (GDPR)

Master Data Management

Watson Knowledge Catalog 

Data Science  

Marketing campaigns and collections

Accurate Demand Forecasting and Optimized Planning with IBM

Get Started with Data Science, Machine Learning and AI

Make Better Business Decisions with Decision Optimization

Operationalize Data Science & Machine Learning

Digital Collection – SPSS Statistics