Get started with IBM Analytics marketing

IBM Marketing overview

Learn more about all the marketing benefits available to IBM Business Partners.

Co-marketing

Get reimbursed for marketing expenses and find the available resources you need to drive demand and revenue for IBM Analytics solutions and services.

Digital Content Marketing (DCM)

Generate leads and create digital campaigns with access to campaign content, web content syndication, email marketing and social automation. Scroll down the page to bowse available IBM Analytics DCM campaigns.

Commerical segment offerings

Reach new clients and markets with commercial segment plays, resources and incentives.

Ready for IBM Analytics: A technical validation program for ISVs

As a Ready for IBM Analytics solution partner, you'll have access to even more benefits and programs - over and above those included in your PartnerWorld membership.

Close your deals with IBM Sales kits

Product sales kits contain ready-to-use materials that can help you generate leads and sell specific products, services and solutions.

Hybrid Data Management Business Partner marketing material

Db2 (on-premises or on cloud)

This collection of materials is intended to help you drive awareness, desire and interest in IBM Db2 Operational and Transactional databases.

Db2 Warehouse (on-premises or on cloud)

This collection of materials is intended to help you drive awareness, desire and interest in the db2 Warehouse, whether on the customer premises or cloud.

IBM Integrated Analytics Systems (IIAS)

This collection of materials is intended to help you drive awareness, desire and interest in the IBM Integrated Analytics System (IIAS).

Db2 Big Sql

This collection of materials is intended to help you drive awareness, desire and interest in IBM Db2 Big SQL.

Data Science and Business Analytics Business Partner marketing material 

Business Analytics

This campaign is designed to help organizations identify hidden patterns to turn structured or unstructured data into unbiased, relevant insight with speed and agility.

Planning Analytics

This campaign is designed to help organizations drive financial management efficiency, deliver stronger business foresight and steer business performance.

Enterprise Data Science

This campaign is designed to help organizations discover patterns in data and anticipate what is likely to happen next; and operationalize with machine learning to deliver faster, better business insights at scale.

Predictive Analytics (SPSS)

This campaign is designed to help organizations predict with confidence what will happen next so they can make smarter decisions.

Watson Explorer

This campaign is designed to help organizations explore their unstructured data with cognitive exploration, powerful text analytics and machine learning capabilities.

Unified Governance & Integration Business Partner marketing material

GDPR

With the implementation of the General Data Protection Regulation (GDPR) on May 25 2018, a new balance will be created between commercial interests and consumer rights involving personal and sensitive data.

Data Integration, Master Data Management & Data Governance

This campaign is designed to help companies understand the how IBM's solutions provide complete information management and governance capabilities for analytical insight and monetization of data.