Get started with IBM marketing resources for Business Partners

Marketing resources

Learn more about the marketing benefits and tools available to IBM Business Partners.

Sales resources

Product sales kits and plays contain ready-to-use materials that can help you generate leads and sell specific products, services and solutions.

Ready for IBM Data and AI: A technical validation program for ISVs

As a Ready for IBM Data and AI solution partner, you'll have access to even more benefits and programs - over and above those included in your PartnerWorld membership.

IBM My Digital Marketing — generate leads and create digital campaigns with the collateral below

Cognos and Planning Analytics

Marketing campaigns

Cognos Analytics: All the answers you need in one place campaign

Planning Analytics - Upgrading Cognos TM1 10.2 to Planning Analytics campaign

Planning Analytics for Financial Planning and Analytics (FP&A) campaign

Supply Chain Planning with IBM Planning Analytics campaign

Sales Planning assets

Workforce Planning assets

Planning Analytics: Marketing Planning assets

Planning Analytics - IT Planning assets

Virtual event-in-a-box

Cloud Pak for Data/System

Marketing campaigns

Cloud Pak for Data System (including IBM Performance Server for PostgreSQL) campaign

Cloud Pak for Data - Make Your Data Ready for the Cloud campaign

Virtual event-in-a-box


Marketing campaigns

Application Modernization with IBM InfoSphere Virtual Data Pipeline campaign

Deliver Business Ready Data with a Governed Data Lake using IBM Cloud Pak for Data campaign

Unleashing Business Ready Data with IBM Watson Knowledge Catalog campaign

Quickly establish data privacy processes for regulations with IBM StoredIQ InstaScan campaign

Implementing and driving successful GDPR outcomes campaign

Data Science  

Marketing campaigns

Transform Business Decision - Making with Powerful Optimization Solutions -  Decision Optimization

World Leader in Statistical Software - IBM SPSS campaign

Virtual event-in-a-box

Hybrid Data Management 

Marketing campaigns

Hybrid Data Management/HDMP collection

Db2, AI Database campaign

Data Lake collection

DB2 Warehouse on Cloud campaign

Cloud Pak for Data System (Including Netezza Performance Server) campaign

Virtual event-in-a-box

You may qualify for a cash incentive of up to $2k for using digital marketing