Get started with Data and AI marketing resources for Business Partners

IBM Marketing resources

Learn more about the marketing benefits and tools available to IBM Business Partners.

IBM Digital Content Marketing (DCM)

Generate leads and create digital campaigns with access to campaign content, web content syndication, email marketing and social automation. Scroll down the page to browse available IBM Data and AI DCM campaigns.

Plan your next IBM Data and AI event

This guide will provide you with the content and guidance necessary to create a plan and help you execute your own event that showcases your unique capabilities and the industry-leading solutions for IBM Data and AI.

Commerical & growth offerings

Reach new clients and markets with commercial and growth segment plays, resources and incentives.

Close your deals faster with IBM sales kits

Product sales kits contain ready-to-use materials that can help you generate leads and sell specific products, services and solutions.

Ready for IBM Data and AI: A technical validation program for ISVs

As a Ready for IBM Data and AI solution partner, you'll have access to even more benefits and programs - over and above those included in your PartnerWorld membership.

Cloud Pak for Data marketing material

Hybrid Data Management marketing collections

Hybrid Data Management/HDMP

Integrated Analytics System

PDA/Netezza migration

MongoDB enterprise advanced 


Unified Governance & Integration marketing campaigns

Enterprise Data Warehouse - offloading

General Data Protection Regulation (GDPR)

Governed Date Lake

Master Data Management