IBM Beacon Awards 2020 — Nominations close Jan 28 @ 5:00pm ET

What's new in Hybrid Data Management

  Access, manage and provide business insights to data across on-premises, private and public cloud

Announcing Cloud Pak for Data V2.5

Introducing new features and product enhancements: 

  • Red Hat OpenShift certification across IBM Cloud Pak for Data services
  • Packages -  includes the IBM Cloud Pak for Data entitlements that are required to run the service.
  • Committed term licenses - a new license type for IBM clients
  • And, so much more!

The Cloud Data Management Buyer’s Guide

Practical questions every business should ask when choosing a cloud data management solution.

IBM Hybrid Data Management Licensing Guide

This guide explores the various offerings and licensing options available via the IBM Hybrid Data Management Platform.

Hyper-scale analytics capabilities across vast volumes of data

Today’s digital enterprise needs fast and actionable insights. IBM Hybrid Data Management offers clients choice when selecting any type of database or data warehouse, best-of-breed and open source software, and leverages existing investments. Our solution collects, manages and provides business insights regardless of where your data lives or how it is structured.


Make data simple and accessible so you can collect data of every type regardless of where it lives, enabling flexibility in the face of ever-changing data sources.

Explore Hybrid Data Management products

Hybrid Database Management Platform and solutions

The IBM Data Management Platform and solutions enable clients to collect all types of data, using a single platform with a common application layer that allows them to write once and deploy anywhere.  

Data Warehouse

Provide your clients the freedom to address their business challenges in the manner that best suits their needs - including on premises, on cloud and as an integrated appliance.

Data Lakes

Enable your clients to store, access, and query large quantities of data, regardless of form.

Cloud Pak for Data

Simplify and automate how clients turn data into insights by unifying the collection, organization and analysis of data, regardless of where it lives, within a multicloud data platform.

Who can sell

To sell IBM Hybrid Data Management products, you must be a member of IBM PartnerWorld, a global marketing and enablement program designed to support IBM Business Partners. You must also become an IBM Channel Sales Value Rewards (CVR) authorized Business Partner. 

Get skilled

IBM PartnerWorld has identified high-value capabilities that are essential for driving clients into the digital era. By mastering the right competencies, you can offer clients unmatched value that generates business growth and revenue.