What's new in Cloud Pak for Data

IBM Netezza Performance Server

Leverage this new campaign to generate leads for IBM Netezza Performance Server.  Assets include: email templates, social posts, infographics, ebooks and more. 

IBM Cloud Pak for Data 3.5 digital campaign, ready to be deployed

Leverage the latest digital marketing campaign, complete with: lead generation assets, podcasts to use for progression activities, analyst reports and ready to deploy emails.

Product highlights

Help your clients lower the total cost of ownership and accelerate innovation

Cost savings

  • Reduce time to automate data discovery, quality and governance by 90%
  • Minimize data movement expense from 25% - 65% 
  • Save up to 95% off storage capacity


  • Eliminate data silos, connect all data
  • Automate and govern the data and AI lifecycle
  • Operationalize AI with trust and transparency


  • Manage end-to-end data workflows
  • Query data more easily and more securely across multiple sources
  • Deploy a hyper-converged system with all necessary software in less than 4 hours


Cloud Pak for Data 

Make data simple and accessible, creating a trusted analytics foundation.

Cloud Pak for Data as a Service

A starter set of IBM Cloud Pak for Data platform services fully managed on IBM Cloud. The solution integrates leading data and AI capabilities into a unified experience. The combination allows organizations to seamlessly collect, organize and analyze data to infuse AI into their business while simplifying the underlying IT and management.

Cloud Pak for Data System

An integrated, end-to-end platform that is cloud-native by design, architected as services and containerized workloads.

Migrate your Netezza clients today

The IBM Performance Server for PostgreSQL is 100% compatible with Netezza and the Pure Data System for Analytics (PDA).  Clients can be operational in 4 hours.

Top use cases

Data Modernization

Virtualize data to break down silos and maximize data usage. Minimize costly data movement and storage. Learn how you can reduce ETL requests by up to 65%.

Governed DataOps

Eliminate redundant point solutions. Unify tools, processes and governance. Manage enterprise data at scale and speed time to market by 75%.

Automated AI Lifecyle

Optimize outcomes with predictive and prescriptive analytics. See how a transportation company saved millions of US dollars annually with Decision Optimization.

AI for financial operations

Drive better business performance with more accurate, more reliable company-wide planning. See how IBM Planning Analytics can help lower forecasting cycles by 70%.

AI for customer care

AI helps you create exceptional customer experiences, reduce costs and speed solutions. Learn how Regions Bank reduced customer-care costs with AI.

Self-service analytics

Enable self-service and collaboration across teams with a unified, AI-infused platform. Learn about the latest updates to IBM Cloud Pak for Data.

Who can sell

To sell IBM Cloud Pak for Data products, you must be a member of IBM PartnerWorld, a global marketing and enablement program designed to support IBM Business Partners. 

Get skilled

IBM PartnerWorld has identified high-value capabilities that are essential for driving clients into the digital era. By mastering the right competencies, you can offer clients unmatched value that generates business growth and revenue.