Strengthen your capabilities, grow demand, and deliver smarter outcomes for your clients.
Explore the tools, guidance, and support designed to strengthen your go-to-market strategy, accelerate your sales motion, and maximize the value you deliver to clients. Access curated resources, best practices, and 1:1 support to enhance your offerings and unlock new opportunities with IBM.
Grow your expertise
Access industry‑leading technology and sales training to help your teams build expertise, earn badges, and stay ahead. Continue expanding capabilities with curated learning experiences designed to support long‑term partner growth.
Hands-on access to demos, labs, and solution environments that help teams build skills, validate technology quickly and accelerate technical readiness.
A single place to build skills, earn badges, and stay current with IBM technology and sales training through curated learning paths and continuous enablement.
A guided wizard to explore, develop, and embed IBM AI in your software. It delivers a tailored roadmap with assets and education to accelerate AI adoption.
In the 2026 G2 Best Software Awards, IBM earned Top 50 Best Enterprise Products recognition, accelerating its impact across AI, hybrid cloud, automation, cybersecurity, and data and analytics.
Fuel your go-to-market
IBM Partner Plus gives you simple, ready to use marketing programs, resources and tools to help you go to market faster, generate demand, and grow your pipeline.
Co-Marketing funds equip eligible partners with funding and resources to expand market activation campaigns, reach new audiences, and spur marketplace demand for IBM solutions.
A complimentary marketing automation platform that helps partners plan, execute, and measure campaigns – using ready to use content to drive demand.
Partner marketing kits are built by IBM marketing experts and provide end-to-end digital campaigns and event assets – available in 14 languages.