The program offers all IBM Partners enhanced support and benefits, insider access and competitive incentives, no matter whether you sell, build or service with IBM.

We identify the specific ways we can help your business thrive and then use those insights to deliver tools, resources and strategies customized for you. Whether that's co-creating with IBM engineering teams, fostering communities anchored around robust technological advocacy, or developing common approaches to showcase IBM technology.

For our Partners building next generation applications, we provide AI and hybrid cloud technology that empowers you to take your solutions to the next level. As your business grows and your relationship with IBM expands, you'll unlock additional benefits that will help you break into adjacent markets and find new clients.

In short, we treat you like an IBMer. As our Partner, you'll get access to the same education programs and hands on trainings that IBMers get at no cost.

The Partner Portal puts all IBM tools and resources right at your fingertips. It's your easy to navigate one stop shop to manage opportunities, activate and monitor benefits, cultivate expertise, and engage with IBMers who are dedicated to your growth.

Opportunities across our technology portfolio that are less than USD 250K in value, with few exceptions, are passed automatically to Eligible Partners via the Partner Portal.

There are four tiers: Silver, Gold, Platinum, and Blue. Each offers unique levels of support tailor made for your organization. As you gain expertise, generate revenue and bring validated solutions to market, you can progress through the tiers and unlock additional benefits.

New Partners are onboarded with the new Partner Accelerator, which fast tracks your time to value, so we can start growing together on day one. All new Partners are automatically invited to use the IBM New Partner Accelerator for six months. This experience is designed to help accelerate revenue generation from the beginning. This experience provides you with hands-on assistance, onboarding training and all the marketing and sales materials you need to close that first deal. Upon approved registration, new Partners are encouraged to select an onboarding distributor or tech broker who will guide them through the process. 

We've created a single predictable incentive structure across software and infrastructure that maximizes transparency. It provides a clear line of sight into how to maximize your earnings that places you squarely in the driver's seat.

IBM Partner Plus encourages proficiency and skills building. We give you all the resources you need so that we enter the market on the same page, ready to position, demonstrate, and win together. You have access to the same education and enablement that IBMers have. This enables you to drive your own educational goals.

Yes. We invest in Partner demand generation programs. Our Partners get access to our demand engine, which comes with three key features. New ready to execute Partner marketing kits, the opportunity to earn incremental marketing budget and support to co-create joint marketing activities. These turnkey tools will accelerate your demand generation efforts.

IBM Business Partners who have accepted the terms of the IBM Partner Plus Program Benefits and Know Your IBM Attachment and met the necessary criteria to achieve Silver Tier status are currently authorized to use the IBM Software Access Catalog. These Business Partners may make IBM Software products ("Programs") available for evaluation use by their customers at the customer's location for no more than 90 days.

Build track expertise is demonstrated by creating a validated solution built with embedded IBM software, hardware or cloud technology. For Gold and Platinum tiers, expertise is demonstrated by the Partner listing their solution on the IBM Partner Plus Directory.