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IBM Watson Campaign Automation Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Watson Campaign Automation Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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Analyst reports

See the latest research on technologies and industry practices.

Gartner Magic Quadrant report

Watson Marketing ranked a leader in Gartner Magic Quadrant for Multichannel Marketing Hubs 2018

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IDC MarketScape report

IBM is a leader in AI-powered marketing clouds.

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Forrester Wave analysis

Forrester Wave analysis

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White papers

Get business guidance and best practices for using this product.

2018 Digital Marketing Benchmark Report

See how your marketing campaigns stack up against competition with the 2018 IBM Marketing Benchmark Report

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Innovator's guide to personalized digital marketing

Deliver customer loyalty at any interaction point.

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10 Key Marketing Trends for 2017 and Ideas for Exceeding Customer Expectations

Discover 10 key trends that will shape marketing in 2017

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