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Videos

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IBM Watson Campaign Automation Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Watson Campaign Automation Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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Customer case studies

See how others use this product for better business outcomes.

Supply.com ROI Case Study

IBM Watson Campaign Automation delivers 1665% ROI for Supply.com

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Milvus Case Study

Watson Marketing helps Milvus clients have a more personalized and interactive user experience

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PensionBee Case Study

This innovative FinTech startup used IBM Marketing Cloud with effective personalized, automated lead nurturing

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Melbourne Spring Fashion Week Case Study

Event attracts more visitors than ever with analytics-driven marketing

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White papers

Get business guidance and best practices for using this product.

10 Key Marketing Trends for 2017 and Ideas for Exceeding Customer Expectations

Discover 10 key trends that will shape marketing in 2017

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Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing

Learn more about customer journey maps and buyer persona marketing.

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2016 Email Marketing Metrics Benchmark Guide

Discover how you measure up across more than 15 open, click-through and list churn metrics.

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Marketing Automation eBook: Best Practices Guide

Discover how you can start with a few key features and gradually increase sophistication

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15 Ideas for Anchoring Your Marketing Approach

Learn how to better connect relevant data, personalize engagement and move to a more customer-centric approach.

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