Make AI your competitive advantage

IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels.

This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability.

AI-powered customer data analytics

Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life.

Optimize the customer journey

Visualize cross-channel customer journeys. Understand precisely how customers interact with your sites and apps. Know where customers stand in their journeys and opportunities to progress them.

Proven business outcomes

AI customer analytics automatically surface digital opportunities that will enhance profitability and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints.

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

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AI struggle analytics
AI struggle analytics
Journey analytics
Journey analytics
Mindset analytics
Mindset analytics
Session replay
Session replay

See how it works

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