IBM and Wimbledon
For 29 years IBM has been the official supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon. Find out how IBM helps Wimbledon find the advantage
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Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation
On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.
A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.
Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation
On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.
A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.
