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13 ways to reduce the cost of a data breach

Companies share their cyberattack experiences in the benchmark 2018 Cost of a Data Breach Study

Find out what they’ve learned (AU)

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IBM Watson Workspace

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Use one solution to manage endpoint security across your organization

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Providing you with the help you need to transition to a hybrid cloud environment

Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation

On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.

A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.

Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation

On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.

A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.

Personalized marketing, enabled by Watson Campaign Automation