Customer delight made simple

Enterprises are challenged with consolidating, structuring and providing customer data accessibility across organizational silos. Customer 360 solutions from IBM Cloud Pak for Data® breaks down silos and makes data more trusted, secure and governed. Spend more time applying AI and analytics and less time searching for quality data. 


Data discovery and cataloging

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Data discovery and cataloging

Enable data professionals to quickly find the most appropriate data for any analytical or business purpose.  

Data visualization

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Data visualization

Understand the quality and distribution of your data, and quickly transform data to be ready for analytics. 

Common identifier resolution

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Common identifier resolution

Resolve duplicate person or organization data to a single 360-degree record for analytics and new models.




A one-stop shop to find data and access data for collaboration

Augmented knowledge

A capability that provides a common business understanding of the data

Smart integration

A range of integration styles to extract, ingest, stream, virtualize and transform data 

Simplified entity matching

Built-in machine learning (ML) expedites the process of configuring and tuning partially matching algorithms 

Unified lifecycle

An end-to-end lifecycle to compose, build, test, deploy and manage various aspects of the data 

Get the trial at no cost

Create a comprehensive view of clients with a data fabric 

Included solutions

IBM Match 360 with Watson

Establish a single, trusted, 360-degree view of your customers, and improve trust in AI pipelines.

IBM Watson® Query

Simplify your data landscape with a universal query engine that accesses disparate data sources.   

IBM Watson® Knowledge Catalog

Activate business-ready data for AI and analytics with intelligent cataloging, backed by active metadata and policy management. 


2021 Gartner Peer Insights Customer Choice

See why this Customer 360 solution is a Customers’ Choice in the Gartner “Voice of the Customer” report.