More Efficient Marketing with IBM Marketing Operations

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes - that seamlessly tie to whether a campaign flowchart can be activated. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
IBM Marketing Operations

Bring your campaigns to market faster

Quickly execute marketing campaigns and automate approval-tracking at all levels (with tight IBM Campaign integration!). Accelerate launches by planning, executing and reporting in a single platform.

Promote best practices across teams

Leverage shared assets to improve performance, ensure consistency and promote best practices across your marketing teams. Share and reuse marketing assets and easily copy projects with customization.

Control and reduce costs and expenses

Manage marketing expenses in one place to more easily control and lower costs. Central visibility into and control over marketing budgets and expenses helps marketing teams learn where to invest.

Make better marketing budget decisions

Easily assess the impact of budget decisions by creating and allocating budgets, defining performance objectives and adjusting plans. Quickly understand the impact of increasing or reducing spend.

Key Features

  • Integrated planning management
  • Centralized expense management
  • Complete set of budgeting and forecasting tools
  • Robust asset library
  • Streamlined out-of-office capabilities
  • Configurable project copy
  • Integrated alerts
  • Deployment flexibility

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Marketing operations dashboard
Marketing operations dashboard
Manage and review alerts
Manage and review alerts
Out of Office workflow management
Out of Office workflow management
Campaign flowchart approval setting and setup
Campaign flowchart approval setting and setup
Budget analysis summary
Budget analysis summary
User selection wizard to accelerate work and reduce errors
User selection wizard to accelerate work and reduce errors

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