Feature spotlights

Connect your entire marketing ecosystem

Seamlessly connect your marketing technology stack without help from IT to begin sharing customer events and audience segments across applications.

Share audiences

Share audience segments between systems in order to activate it in various channels such as email, mobile, web, social, paid media and sales.

Freely exchange customer data

Exchange customer behavior and identity data in context across tools, environments and organizations in real time.

Integrate more easily

Use the interactive Integration Manager to connect your technology solution. This feature is for business partners who want to join the UBX ecosystem.

Technical details

Software requirements

There are no software requirements for IBM Universal Behavior Exchange.

    Hardware requirements

    There are no hardware requirements for IBM Universal Behavior Exchange.

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